To my way of thinking, a mechanical watch is solely functional. There's a lot to be said for unobtrusively checking the time on a wristwatch, versus whipping out a phone. The former is much more polite in a lot of settings. Plus, I like the history, style, and precision of mechanical timepieces. The Apple watch itself is a gimmick, IMO. IT does have some interesting features, but nothing that makes me want to spend the money for something else with a screen that I have to keep charged. That said, if the Apple watch gets people interested in watches, then that's cool.
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