Anyone have a Sales receipt for SW Apollo XI?

Posts
5,116
Likes
17,786
Does anyone have the original sales receipt for a Speedmaster straight writing Apollo XI? I'm curious about the name of the dealer/store.

It seems generally accepted now that these SW Apollo XI speedies were originally sold only in Japan. I think the thought is that these watches were the result of a special order by a dealer in Japan, as opposed to the Omega Company deciding to sell this version only to Japan.

It makes sense that a small batch could be ordered by one dealer. The dealer would need to be large enough to absorb the cost of 300 plus watches and also convince Omega to agree to the work. Omega could add Apollo XI 1969 to the open area and use the same machining used for the BA watches. Absent hard facts, it's a plausible hypothesis.

It'd be interesting to use a sales receipt to identify the original store and then determine if that store could have had the clout and resources to order a batch of watches. Also, if there exist two or more sales receipts with the same store, that would be helpful. Who knows, maybe the store would have records of the order. Likely wishful thinking.

My random thought of the day. Figured I'd ask the hive. I suspect someone has already thought of this and it fell flat. Even so, I'm still curious to learn the results of any research.

Photos added in thanks for getting this far:

 
Posts
1,070
Likes
3,716
I have zero insight into the watch market in Japan or anywhere else, but I have a feeling that if were a particular retailer that marketed this variant, the identification with that company wouldn’t have faded with time. The research behind Omega Stories indicates that someone was influential in introducing particular models and styles for the market here. I wonder if that’s the story behind the SW Apollo XI 1969.
 
Posts
5,269
Likes
24,049


I have a one owner, extract to Switzerland / guarantee to UK. No original sales document, and of course the case back could easily be changed.

I have seen another to Switzerland.

 
Posts
458
Likes
819
According to the article on this site, it is a special order product by a Japanese distributor.
https://www.watchbooksonly.com/articles/watch-reviews/understanding-the-145022-69-reference/

The exclusive importer of OMEGA in Japan at that time was "Siber Watch", which is now "DKSH Japan K.K.".
https://ja.m.wikipedia.org/wiki/DKSH
https://en.m.wikipedia.org/wiki/DKSH
I think that the watches specially ordered by Siber Watch were sold all over Japan.

In Japan, Mitsukoshi and Marui are famous for limited distributors, but I can't see the name of the distributors as far as SW Apollo XI is concerned.

By the way, did you ask the previous owner of your watch where he/she bought it? It might be the first owner!
 
Posts
5,116
Likes
17,786
According to the article on this site, it is a special order product by a Japanese distributor.
https://www.watchbooksonly.com/articles/watch-reviews/understanding-the-145022-69-reference/
This reference is a great resource. They say it is likely that it was a distributor, which makes the most sense, but they don't say it definitely was.


The exclusive importer of OMEGA in Japan at that time was "Siber Watch", which is now "DKSH Japan K.K.".
https://ja.m.wikipedia.org/wiki/DKSH
https://en.m.wikipedia.org/wiki/DKSH
I think that the watches specially ordered by Siber Watch were sold all over Japan.

In Japan, Mitsukoshi and Marui are famous for limited distributors, but I can't see the name of the distributors as far as SW Apollo XI is concerned

This is interesting. Thanks. It's worth contacting them. Has anyone asked them directly if they have archive records of ordering the SW Apollo XI?

By the way, did you ask the previous owner of your watch where he/she bought it? It might be the first owner!

Yes, but no response. The yahoo auction site indicated longer term ownership but not that it was an original owner. The seller seems to be a private 57 year old individual who is a reseller of watches and jewelry but doesn't have a store front.

In his description, he referenced the MWO information and also included a link to Spacefruit's website.

(I should follow-up with him and ask again.)


Thanks for the good info. I tend to think that if there was more to learn about the original order of this reference it would already have been unearthed. But it's also a little surprising to me that if it was a larger distributor, then wouldn't they have some records of the order? Hence, the curiosity.

Edit: just saw that DKSH has a page devoted to their history with Omega: https://www.dksh.com/global-en/home...ing-omega-a-first-choice-watch-brand-in-japan
Edited:
 
Posts
5,116
Likes
17,786


I have a one owner, extract to Switzerland / guarantee to UK. No original sales document, and of course the case back could easily be changed.

I have seen another to Switzerland.


If the original order for this reference came from a distributor to Japan that had its headquarters in Zurich, then it's possible that a few watches were set aside for employees and made their way into the Swiss market. Maybe one lingered and was finally sold to a lucky owner from the UK. Wonder if he had business with the trades or a connection to Omega or someone connected to the distributors?

Edit: from the DKSH website: "SiberHegner sold Omega watches very successfully to the Japanese, not only in Japan but to Japanese tourists in Switzerland too. " It's a stretch, but makes it plausible that a watch intended for the Japanese market was occasionally sold in Switzerland, right?
Edited:
 
Posts
976
Likes
1,878
If it was one large order for this Japanese dealer, could the writing on the caseback be different because of production issues ( the default casemaker did not have capacity ? and/or a 3rd party supplier was used ? ) or do you think it was per request of the dealer and his design or font ?
 
Posts
5,116
Likes
17,786
If it was one large order for this Japanese dealer, could the writing on the caseback be different because of production issues ( the default casemaker did not have capacity ? and/or a 3rd party supplier was used ? ) or do you think it was per request of the dealer and his design or font ?

The only difference between this Japan version and the worldwide version of the staight writing caseback is the edition of the "Apollo XI 1969" at the bottom.

Also, this so-called Japan version (with the Apollo XI 1969) is the same caseback as the first all gold Speedmasters that were given out to the Astronauts, produced between 1969 to 1973.

It's a bit more strange to me that Omega chose to leave off the "Apollo XI 1969" in the initial worldwide release of the steel straight writing, as opposed to including the additional words on the Japan release. Perhaps they wanted it to live past the the XI mission.

It likely did not require new tooling or much of a leap to design the Japan order.
 
Posts
976
Likes
1,878
Thanks, so the Japanese dealer was very persuasive in wanting the earlier design including Apollo XI on the case back.

The only difference between this Japan version and the worldwide version of the staight writing caseback is the edition of the "Apollo XI 1969" at the bottom.

Also, this so-called Japan version (with the Apollo XI 1969) is the same caseback as the first all gold Speedmasters that were given out to the Astronauts, produced between 1969 to 1973.

It's a bit more strange to me that Omega chose to leave off the "Apollo XI 1969" in the initial worldwide release of the steel straight writing, as opposed to including the additional words on the Japan release. Perhaps they wanted it to live past the the XI mission.

It likely did not require new tooling or much of a leap to design the Japan order.
 
Posts
458
Likes
819
Yes, but no response. The yahoo auction site indicated longer term ownership but not that it was an original owner. The seller seems to be a private 57 year old individual who is a reseller of watches and jewelry but doesn't have a store front.

In his description, he referenced the MWO information and also included a link to Spacefruit's website.

(I should follow-up with him and ask again.)
If I'm right about the age of the previous owner, then he wasn't the first owner...
I checked the previous owner's auction on Yahoo! Auctions and found a Breitling watch for sale. I checked the item description, and this watch is listed as a new purchase.
If that's the case, then your watch, which was not listed as a new purchase, was probably bought used by the original owner.

This is my imagination, but...
At the 1970 Osaka Expo, the American Pavilion exhibited NASA-related exhibits such as the Apollo Project, and apparently there was a great response, with a four-hour wait to see the moon rock.
This may have something to do with the Apollo 11 caseback.

I still think it is a special order by the distributor, as there are other Omega watches for Japan besides the Speedmaster, such as the Seamaster, as mentioned in the forum story article.


By the way, did you read the comments at the bottom of this site?
https://www.watchbooksonly.com/articles/watch-reviews/understanding-the-145022-69-reference/
At least one of them is the first owner! I don't know if you can contact this person, but ....
 
Posts
5,116
Likes
17,786
If I'm right about the age of the previous owner, then he wasn't the first owner...
I checked the previous owner's auction on Yahoo! Auctions and found a Breitling watch for sale. I checked the item description, and this watch is listed as a new purchase.
If that's the case, then your watch, which was not listed as a new purchase, was probably bought used by the original owner.
I agree.

This is my imagination, but...
At the 1970 Osaka Expo, the American Pavilion exhibited NASA-related exhibits such as the Apollo Project, and apparently there was a great response, with a four-hour wait to see the moon rock.
This may have something to do with the Apollo 11 caseback.
Very interesting. This makes sense. It will be interesting to see if this comes up in any replies we receive.

I still think it is a special order by the distributor, as there are other Omega watches for Japan besides the Speedmaster, such as the Seamaster, as mentioned in the forum story article.
Yes, I agree. I was aware of the Mitsukoshi Department store and their special edition white dialed speedmaster, which made me wonder if the SW A-11 also could have come from a similar large store. However, after reading the DKSN background, it seems more likely that the initial order came from the former DKSN. (i wonder what information MWO authors used to write that they also concluded it was likely a distributor. Regardless, that seems more plausible.)

I am going to contact DKSN with a request for information. I don't have much hope of penetrating their corporate empire, but who knows.

By the way, did you read the comments at the bottom of this site?
https://www.watchbooksonly.com/articles/watch-reviews/understanding-the-145022-69-reference/
At least one of them is the first owner! I don't know if you can contact this person, but ....

Good idea. I replied, but it's a two year old comment. We'll see if Mr. Mike responds.

Mr. Mountainunder, you've given me hope that there's more to be learned.
 
Posts
5,116
Likes
17,786
The following is additional information about the 1970 Expo at Osaka, as noted by mountainunder. It should be interesting reading as we wait to hear a reply from DKSH.

Source:
https://www.nasa.gov/history/50-years-ago-moon-sample-rocks-osaka-expo-70/

Beginning on March 15, 1970, Osaka, Japan, played host to Expo ’70, the first World’s Fair held in Asia. The event marked the traditionally accepted 2,600th anniversary of the founding of Japan (delayed from the actual event in 1940 by World War II), the centennial of Japan’s entry into the worldwide economic sphere and the unprecedented rise of Japan as an economic power in the post-war world. Fittingly, organizers chose “Progress and Harmony for Mankind” as the theme for the Expo. A total of 76 nations and the British crown colony of Hong Kong participated along with several Japanese corporations. Until the closing on Sep. 13, 64 million visitors, 97% of them Japanese citizens, attended the Expo, the most of any world’s fair to that time. Several new technologies, such as the first IMAX large format movie, early mobile phones, local area networking and magnetic levitation (maglev), debuted at the Osaka Expo. Estimates placed the cost of building the Expo at $500 million, a considerable sum in 1970.

expo_70_aerial_us_and_soviet_pavilions.jpg expo_70_symbol_cherry_flower.jpg
Left: Aerial view of the Osaka World’s Fair grounds, with the U.S. pavilion in the lower left
foreground and the Soviet pavilion in the far background. Right: Logo of Expo ’70 including
an abstract cherry tree blossom whose five petals represented the five continents.
Credits: oldtokyo.com.


The United States Information Agency had responsibility for planning the U.S. pavilion, designed to demonstrate the diversity and creativity of the American spirit. Seven exhibits on photography, American painting, sports, space exploration, architecture, folk arts and contemporary art illustrated the common theme of “Images of America.” The 100,000-square-foot pavilion, designed by Davis, Brody and Associates in collaboration with the graphics team of Chermayeff & Geismar, had an understated appearance from the outside but appeared open and airy on the inside. The designers created the interior of the pavilion by excavating a large oval-shaped shallow hole and building up the sides with the excavated soil. The roof consisted of the largest clear-span air-supported cable roof built to date, made of translucent vinyl-coated fiberglass weighing about a pound per square foot. Four large blowers kept the roof inflated by an internal positive air pressure 0.03 pounds per square inch above outside atmospheric pressure. The pavilion, estimated to have cost $2.6 million, accommodated up to 10,000 visitors an hour during peak times.

expo_70_us_pavilion_aerial_color_metaformdesigninternational.jpg expo_70_us_pavilion_entrance_w_crowds_hiddenarchitecture_dot_net.jpg
Left: Aerial view of the US pavilion. Right: Street level view of the entrance to the US pavilion.

Charles A. Biggs, Chief of the Exhibits Division at the Manned Spacecraft Center (MSC), now the Johnson Space Center in Houston, coordinated the space artifacts on display in the U.S. pavilion, the largest of its seven exhibits. A full-scale replica of the Apollo 11 landing site complete with a Lunar Module (LM), an American flag and two space suited figures greeted visitors as they entered the space exploration hall. Three flown crewed spacecraft, Apollo 8, Gemini 12 and Freedom 7, hung by cables from the ceiling along with space suited manikins. Other displays included a Lunar Orbiter spacecraft, a flown camera, a Saturn V F-1 engine, replicas of other spacecraft, samples of space food and assorted memorabilia donated by astronauts including Walter M. “Wally” Schirra’s harmonica from his Gemini 6 mission.

expo-70-space-1.jpg apollo_12_crew_at_expo_70_mar_25_1970.jpg
Left: Recreation of the Apollo 11 landing site in the Sea of Tranquility with two space
suited figures. Right: Apollo 12 astronauts (left to right) Bean, Conrad and Gordon standing
on the LM during their visit to Expo ’70.


expo_70_us_pavilion_lunar_orbiter_lm_footpad.jpg


apollo_8_at_osaka_worlds_fair.jpg expo_70_space_exhibit_overview.jpg
Left: Crowds gather near the lunar landing exhibit, with a Lunar Orbiter spacecraft hanging from
the ceiling above. Middle: Visitors inspect the Apollo 8 Command Module. Right: The Gemini 12
capsule and space suited figures suspended from the ceiling in the space exhibit.


The star attraction of the U.S. pavilion, possibly even the entire fair, undoubtedly was a rather unremarkable Iooking two-pound rock. Its provenance gave this particular rock star appeal: on Nov. 20, 1969, Apollo 12 astronaut Alan L. Bean found the rock on the rim of Head Crater in the Moon’s Ocean of Storms. The 3.2 billion-year-old basaltic rock, catalog number 12055, was originally buried deep beneath the Moon’s surface until a meteorite impact 15 million years ago excavated it, bringing it to the surface. Bean and fellow Moon walker Charles “Pete” Conrad photographed and collected it, and along with their third crewmate Richard F. Gordon they returned the chunk of basalt to Earth, a small part of the 75 pounds of lunar material they brought back.

expo_70_moon_rock_and_child_metaformdesigninternational.jpg moon_rock_exhibit_from_brochure.jpg expo_70_moon_rock_on_display_john_poltrack.jpg
Left: A security guard giving a little girl a boost for a better view of the Apollo 12 Moon rock.
Middle: The hallmark of the US exhibit, an Apollo 12 Moon rock.
Right: Crowds peering at the Moon rock.


Lines to view the Moon rock could be as long as two hours; by some accounts, many fair goers attended just to see it. On opening day, 8,000 visitors per hour poured into the pavilion, overwhelming Japanese security. The Moon rock welcomed an average of 80,000 visitors per day and a total of 14 million people saw it. Among those visitors, Apollo 12 astronauts Conrad, Gordon and Bean toured the American pavilion on March 25 during the last stop of their around the world “Bullseye” Presidential goodwill tour. Moon rock 12055 is on display at the Cleveland Museum of Natural History with smaller pieces in museums in the Philippines and Bonn, Germany.

expo_70_moon_rock_12055_on_moon_as12-49-7197.jpg expo_70_lunar_sample_container_feb_27_1970_s70-29255.jpg apollo_12_moon_rock_12055_at_cleveland_museum_of_natural_history.jpg
Left: Moon rock 12055 as it appeared on the lunar surface prior to collection.
Middle: Moon rock 12055 in its display case prior to shipping to Osaka.
Right: Moon rock 12055 currently on display at the Cleveland Museum of Natural History.
Credits: CMNH.


As low-key as the U.S. pavilion appeared from the outside, by contrast the Soviet pavilion dazzled with its height, at 330 feet the tallest at Expo ‘70, and its colors, brilliant red and white. Designed to showcase the 100th anniversary of the birth of Vladimir I. Lenin, the pavilion displayed not only Soviet technology such as an enormous screen that played 10 films at once but also Russian culture including a piano that once belonged to composer Pyotr I. Tchaikovsky. Soviet space hardware like replicas of the Vostok capsule flown by the first man in space, Yuri A. Gagarin, and the docked Soyuz 4 and 5 spacecraft, naturally featured prominently in the large airy interior.

expo_70_soviet_pavilion_oldtokyo.jpg expo_70_soviet_pavilion_space_display_oldtokyo.jpg
Left: The Soviet pavilion at Expo’70. Right: Spacecraft models including
the docked Soyuz 4 and 5 inside the Soviet pavilion.
Credits: oldtokyo.com.


Postscript

The LM on display at Expo ’70 included components from two ground-based articles to provide the most realistic representation of a flight vehicle. Engineers from the LM’s manufacturer, the Grumman Aerospace Corporation in Bethpage, New York, joined the descent stage from the Lunar Module Test Article-8 (LTA-8), used in vacuum chamber testing at MSC in 1968, together with the ascent stage of LM-2, an unflown but flight-like vehicle. Upon return to the U.S. the LTA-8’s ascent and descent stages were reunited and can be see today at Space Center Houston. Likewise, the LM-2’s ascent stage was reunited with its lower half and the entire vehicle, reconfigured to resemble the Apollo 11 LM Eagle, is on display at the Smithsonian Institution’s National Air and Space Museum in Washington, DC.

lta-8_descent_stage_ship_to_osaka_worlds_fair_dec_1969_s69-61616.jpg lm_shipping_to_osaka_worlds_fair_dec_1969_s69-61640.jpg expo_70_lm_in_display_from_brochure.jpg
Left: Workers preparing the LTA-8 descent stage for shipment to Japan. Middle: The crated
LTA-8 descent stage being hoisted onto a ship for transport to Japan in December 1969.
Right: The LM on display at Expo ’70.


lm-2_at_nasm_2016_nasm2016-03147_1.jpg lta-8_at_space_center_houston.jpg
Left: LM-2 on display at the Smithsonian Institution’s National Air and Space Museum.
Right: LTA-8 on display at Space Center Houston.
Credits: NASM
 
Posts
5,116
Likes
17,786
Update. I received the following reply from DKSH:

"Dear David,

Thank you for your inquiry. Unfortunately, as we are no longer distributing the brand Omega for the Japanese market we do not have access to this information. You can try to contact the Swatch Group directly as they may have more details about this product in their archives.

Best regards,

DKSH Market Expansion Services Japan K.K."

Not a big surprise but still disappointing.
 
Posts
1,458
Likes
8,965
Heavy thread here.... OF is really a great place...👍