I don’t like to think of it as faux lume. It’s just color to me. I like vintage watches because of the warm tones of aged tritium, chocolate dials, ghosted inserts, etc. I think it’s neat (just conceptually) that watchmakers used to be using non-stable substances and that the watches have aged to look that way, but I really don’t care why the plots have gone golden. I just like that they have because the look appeals to me.
So now they use super luminova, ceramic bezels, etc. All stable materials. The modern sub or moonwatch that you buy today will still be bright white in 50 years. To me, that’s a bit of a shame. Soon there will be watches that are “vintage” that look brand new. As a vintage enthusiast, that kind of sucks.
So I’m happy that brands have realized that the preference exists and are catering to it. Sometimes it’s done badly, but sometimes (like these new 60th anniversary LEs), I think it’s done really well. I doubt I’d be as excited about the speedmaster if its markers were bright white. I think it would look to cold/stark, and I probably wouldn’t have ordered one. This is the first time I’ve ordered a new watch from an AD. It’s the first time I’ll be moving a vintage piece to make room for a modern one. I think when it’s done well, it can really help a watch. Seeing the mockups that
@micampe did, I think omega made the right decision.
EDIT:
I've gone ahead and done a 5 minute edit of the speedy to remove the chocolate dial and colored plots
It'd be cool if they offered both as options, but I'd go for the warmer one every time.