I own way too many straps from a variety of companies. This is nowhere near a complete picture:
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Some thoughts:
BluShark: Awesome. Their
Alphapremier line is the softest and most comfortable NATO strap I've found - so soft that you might initially be concerned about its durability, but after nearly a year with it in my rotation it's holding up great. The
Knit Weave collection has a beautiful two tone look that makes it one of my favorite straps to wear - not as soft as the Alphapremier but still quite comfortable. They also ship very fast.
Moose Straps: I've only tried their
Premium Slim line, but it's fine. Comfort is decent, durability is decent, but the selection of designs is a bit below par.
Cincy Strap Company: Their
Seat Belt line is very good - dense weave, very comfortable. I love their "Stealth Bond" look - a Bond strap with a darker grey.
Haveston: Thicker than many straps, but single-pass and short enough that I don't have to tuck in the excess. Its sliding keeper gives a nice fit. I love many of
their designs, particularly the Redstone series. Comfort is fine, durability is top notch - I spilled red wine on my white one and was able to wash it out fine in the sink.
Crown and Buckle: Their standard straps are just OK - durable but rough and not particularly flexible. Their
Supreme NATO line of seat-belt straps is good. Not as a soft as Omega or Blu-Shark, but plenty durable; I've ran the 22mm strap on my Lum-Tec (pictured) for well over a year and it looks like it's in mint condition; the color hasn't even faded yet.
Maratec: The first NATO straps I started wearing 10 years ago. Very durable (I have straps with many years of daily wear that I only stopped wearing due to color fade), but thick and not as comfortable as modern seat belt-style straps. The
Original Zulu are stronger and more comfortable than the Mil-Series
StrapsCo: Their 'Leather' is complete and utter garbage, save your money. A plasticy "leather" effect that looks OK (not great) in person, but isn't comfortable and falls apart.
Gunny Straps: My go-to leatner strap source. Their
Original NATO looks and feels wonderful.
Omega: In overall quality, these are still probably the nicest. The weave is wonderful. That said, they're $160 and most of the options I've talked about here are $20-30. Paying 8x the price isn't worth it for a 5-10% increase in comfort, so while I respect them I don't expect to buy any more.
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