A very distinctive UG design from the 1930's: deco square

Long overdue thread. These are the examples from my archive. Please post yours!
https://www.finarte.it/asta/orologi...-universal-genve-compur-anni-40-60559?lang=en


https://www.instagram.com/p/Ce3Sey6rKI-/?img_index=2
https://www.instagram.com/p/CuMGuV-r9gP/
https://www.bachmann-scher.de/sold-watches/universal-chronograph-retailed-by-huber-1630.html

https://www.instagram.com/p/CecyciqLTh3/
https://www.the-saleroom.com/it-it/...0091/lot-ebb2422f-848f-4f11-bcf0-a82d00837046

https://www.the-saleroom.com/it-it/...0882/lot-e3293e34-31a6-4b5e-aad2-afe4012da5e9

https://www.geneve-encheres.ch/lots/universal-geneve-pour-hermes-compax-montre-chron

https://marketplace.watchcharts.com...ack-dial-compax-manual-wind-chronograph-watch

https://mb.nawcc.org/threads/vintage-universal.31217/

https://www.watchnet.co.jp/item/view/5891
https://www.instagram.com/p/B6m6A-Jqyp2/
https://www.instagram.com/p/Cm3tsDvLFYp/
https://www.instagram.com/p/B9YymxXHAO8/
https://omegaforums.net/threads/universal-geneve-watches-on-ebay.3584/page-369#post-2296983

https://relojes-especiales.com/threads/vintages-amig-s-cia-lunes-3-de-enero-del-2022.542615/

https://www.invaluable.com/auction-...prod&queryID=21d73b4e1b178d5ddaeebf2aad338108
https://drouot.com/en/l/24772686-universal-geneve-ladies-watch
https://www.worthpoint.com/worthopedia/1930s-art-deco-universal-geneve-ring-410463552
https://www.catawiki.com/nl/l/82841609-universal-geneve-zonder-minimumprijs-6123-heren-1901-1949
https://www.instagram.com/reel/CkAnymxAIub/?utm_source=ig_web_copy_link
https://www.gros-delettrez.com//lot/85917/7648491
https://everywatch.com/universal-geneve/watch-2262902
https://www.boldtimepieces.co.uk/pr...ed-lug-steel-tank-bauhaus-black-dial-ref-6199

https://www.instagram.com/p/C7qPzfYiqT3/
https://www.instagram.com/stories/jossipwille/3407645840488121959?igsh=aXBlbXhtZ3M0amgw

Sala (2n print) page 154

https://www.lot-art.com/auction-lots/UNIVERSAL/15-universal-29.10.22-meeting

https://www.instagram.com/p/C8SoGvLgGev/?img_index=2

https://www.subito.it/arredamento-casalinghi/universal-geneve-pesaro-urbino-560393873.htm

Interesting … works better in a three hand with applied indices IMO.

Agreed but what is it?

Wow that thing is insane. But I don’t think those squares are just UG. IMHO most watch manufactures often used similar styles in similar eras, with just perhaps a few exceptions. I’ve seen those designs on other brands.
Here’s a small Longines I once considered pursuing, I now wish I did.

I think the thread would be interesting in the open discussion section of the forum, without « UG » in the title.

Interesting. I was under the impression that it was exclusive UG

Zenith and UG were connected in this era 😉

Aside from very specific designs, such as the Omega Foibos or the Longines Weems, I think most watch manufacturers used whatever designs were fashionable and many used similar designs.

And that would make sense because as our pal @Tire-comedon once told me, back in those days a watch was an expensive piece of equipment which was supposed to last a lifetime, so it was preferable to have conservative designs.

I’ve observed it numerous times, even though only occasionally have I taken the trouble to save pictures which illustrate that.

What do you mean «what is it »?
It’s a ladies watch designed to be mounted on a cord strap like the ones below.
Isn’t it … er… obvious? 😜

I thought it was perhaps meant to be clipped to a lapel or so.

Absolutely. I made an overview in the past. Let me see whether I can find it

I just edited the pictures into my previous post and you will see on the back picture those lugs are made for the cord strap.

Found it: https://omegaforums.net/threads/universal-geneve-watches-on-ebay.3584/page-368#post-2293173

https://omegaforums.net/threads/gilt-zenith-compur-refinished.174448/

As @Syrte mentioned, not just UG and Zenith. I've got a Longines, below are a few others.

Vulcain: https://www.instagram.com/p/C4yuCN2v7HS/


Cortebert: https://www.instagram.com/p/B_XE8wWAHZ398g7ckhxUFhmCHCPrhrXs6GZ7M40/?img_index=1

Tellus: https://www.instagram.com/p/Cm6GIC7L2zY8djDc7RZaW3eLM0JF929Y9zqmVw0/

Marvin


Eterna

Ok. So the conclusion is not typical UG. Anyway: I like them