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A very distinctive UG design from the 1930's: deco square

Tohz
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Ad from the Journal Suisse d'Horlogerie et de Bijouterie showcasing the UG novelties from 1938.

Journal d'Horlogerie 1938.jpg
 
Woops
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Tohz Tohz
Ad from the Journal Suisse d'Horlogerie et de Bijouterie showcasing the UG novelties from 1938.

Journal d'Horlogerie 1938.jpg

I love the old ads and photographs you find and post here, @Tohz , thank you.

Those UG shop windows from the the 40s you posted a while back were belters 馃槑
 
Libello Tempi
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Tohz Tohz
A tank style example from a 1939 Herm猫s ad
Hermes_1939.jpg
That one is literally in the shape of a WW1 tank. Eagerly wish this is a watch that actually exists out there!
 
CaptainWinsor
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Libello Tempi Libello Tempi
That one is literally in the shape of a WW1 tank. Eagerly wish this is a watch that actually exists out there!
I鈥檓 sure it does, just waiting to to be found. I鈥檇 love to see the drum watch. Tambour
 
Tohz
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Libello Tempi Libello Tempi
That one is literally in the shape of a WW1 tank. Eagerly wish this is a watch that actually exists out there!
I can confirm it exists 馃榾
I own a steel version. Mine has a different dial with Arabic numerals and a hidden crown compared to the one shown in the ad. It's currently being serviced, but I'll share some pictures once it's back with me.
 
Libello Tempi
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Tohz Tohz
I can confirm it exists 馃榾
I own a steel version. Mine has a different dial with Arabic numerals and a hidden crown compared to the one shown in the ad. It's currently being serviced, but I'll share some pictures once it's back with me.
What a treat! Looking forward to seeing that.
 
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