A song about Rolex...

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So a student just showed me this video. He knows that I'm into watches and he figured I might enjoy the song.
To be honest, I'm speechless for the first time in a while now. I've never seen this one before and thought you might "enjoy" it as well...馃槈

Here are some parts of the lyrics:
I just want a Rollie, Rollie, Rollie with a dab of ranch
I already got some designer to hold up my pants
I just want some ice on my wrist so I look better when I dance

My Rollie don't tick-tock, it just glide
馃榿 No,Really?! Are they actually being serious?!
Wow, all other watches "tick-tock", only "Rollies" glide... 馃槙馃お

Blue face Rollie, red face Rollie, ayy
Purple face Rollie like some Teletubbies, ayy
Baby diamonds wet, shinin' like some guppies
Ok, you got me. You're not being serious.

The text is pretty... Limited.
And where are all the Rollies? Certainly not on their wrists?!
Why do a song and a video about Rolex then? 馃槙
It seems I'm getting too old to understand these things...

Here's the video:
 
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What happened to the musicians nowadays 馃う
 
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And where are all the Rollies? Certainly not on their wrists?!

They are on the waiting list... 馃槈

Why do a song and a video about Rolex then? 馃槙

To move up the list.... 馃槜
 
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Barf.

I know I risk sounding like a 50-something year old bitching about 'kids today' or 'music today'. I'm a semi-professional musician and am acutely aware of the hypocrisy I risk by complaining about styles I don't play or enjoy. Whatever....this kind of crap has zero appeal to me. It sounds so over-processed with lyrics razor thin in content value. It's like the 'musical' equivalent of electrocution. I am sorry kiddies, but if this is what you listen to and what inspires you, we, or rather you, are doomed. I still buy new music and am open to fresh musical ideas. But they need to meet a certain standard of quality. This ain't it. Good thing the rappers haven't found a way to screw up the name Omega..
 
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I'm rater young and I have a deep appreciation for hip-hop music, but this is just pure garbage.馃ぎ
The more Morons will sing about a Brand or see it as sign of success, the less likely I'm to ever buy it.