I'm not certain I understand why the re-boot of this classic brand would send prices of vintage pieces upward. Is it part of the overall marketing strategy and bringing in a new set of customers that were not already UG people? I'd be grateful to learn from anyone who has a background of marketing and its logic!
Marketing 101 says rebuild interest in a brand or model and it has a spillover effect on the used market. Can't afford $15k for a new one? You go looking for used.
Thanks for replying. I can kind of understand the marketing basics, but there are some vintage models that were never going to be particularly affordable unless you are a very dedicated collector and/or have wheelbarrows of cash earmarked for developing a collection. How does the re-boot re-brand effect that part of the market?
Thanks for replying. I can kind of understand the marketing basics, but there are some vintage models that were never going to be particularly affordable unless you are a very dedicated collector and/or have wheelbarrows of cash earmarked for developing a collection. How does the re-boot re-brand effect that part of the market?
Many of the super premium Swiss watches like Patek have heritage departments that service watches no matter how old. That alone I think would be a big plus. Increased brand awareness would also lift all ships, as long as it’s done in keeping with a super premium branding. But the problem I see is that per the Hodinkee article, back in the day UG was not a super premium brand. After reading that article I’m much less bullish on price appreciation.
these dials are exquisite ...
Great news for collectors. This will send vintage prices rocketing ...
https://robbreport.com/style/watch-...t-watch-brand-of-the-21st-century-1235998194/
