30th October 2024 - Universal Genève is Back !

Hey everyone!

Just wanted to share some exciting news – the brand has launched their new website ! The site already features a lot of great info on their most iconic models, including the Cabriolet, Polerouter, Compax, and Tri-Compax, and some historical details.



The video on the homepage showcases incredible attention to detail, with historically accurate ads, a recreation of the original manufacture building, and beautifully highlighted iconic pieces. This dedication to authenticity speaks a lot about the future of UG!



I recently had the opportunity to meet the Universal team in Zurich and was really impressed by how much care they’re putting into honoring the brand’s legacy and heritage. As a longtime aficionado – maybe even a bit of a crazy collector – I couldn’t be more confident about the future of Universal Genève! The new models will capture Universal Genève’s essence of "refined craftsmanship, understated elegance, and effortless sophistication", as stated in the website.

Moreover, the brand will be offering a servicing option for vintage pieces, with a focus on respecting the authenticity of each watch.

Be sure to check out the new website and sign up for the newsletter to stay updated !

I’m sharing this as a fan who’s impressed by the dedication and investment Universal Genève is making. I have no conflicts of interest or any other affiliations. It’s truly great to see the brand back in action.

The future is incredibly promising for Universal Genève, and I can’t wait to see what’s next!

Great to see the new website up and keen to see what they have to offer in the future 👍

This was also just posted to Instagram:

Nice

very cool! can't wait to see where it goes!

Right! I didn’t see it at first glance!

The SAS Polerouter reedition looks absolutely stunning in person. The logo isn’t my favorite part, but it works better than I expected!

I wonder how an applied U would look, instead of the U in a square ?