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FRED65
路8000 EUR instead of 7600 EUR in France. The price increase this week
1 feb 2022 price increase
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artorias
路Over the past 3-4 years, in Canada at least, the price increases have significantly outpaced currency fluctuations. I put the numbers together a while back so won't repeat it, but it's something like 30% or even more In some models now over that time.
No doubt currency and inflation / rising costs of production are part of the equation, but I also suspect it's part of a brand strategy on the part of Omega to move steadily and relentlessly upmarket -- their increases have, for example, been far higher than Tudor and some other Swatch brands like Longines and even Blancpaiin / Breguet (IIRC) during that period.
No doubt many forces are at work here, but IMO part of it is simply that Omega feel like they should charge more, and can. Time will tell, I guess, but speaking as someone who couldn't have afforded an 8k Aqua Terra or 10k Speedmaster at the time I was entering the luxury watch market but can now -- they'd have lost me at the gateway, and I don't think I'd have come back around for another look.
Out of the 3 hand steel Seamasters, it seems the 300m increased the most since 2018 in the UK, I agree, I doubt these type of increases are justified by the currency fluctation and inflation and more like "let's see how much we can jack up the price before we stop moving units".
Edited:
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spacemission
路Some people still are crying and bla bla bla about omega 馃え
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artorias
路Some people still are crying and bla bla bla about omega 馃え
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Evitzee
路
@spacemission is on a mission, a space mission.
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spacemission
路
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juanitovaljean
路Hello guys,
Read a rumour about 10% increasing in January, any infos ?
Read a rumour about 10% increasing in January, any infos ?
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McBeardy
路My local boutique (UK) told me 7% across the board end of January 23. I did post this up on one of the Speedmaster changes topic the other day
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spacemission
路馃ケ
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OmegaOwner2019
路Swatch is boiling us frogs.
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guppydriver
路It's Omega's long con to eventually have the Seamaster catch up to the Rolex Sub.
Swatch is boiling us frogs.
Which only works if Subs stay unavailable. Anecdotally, it seems the wait times are getting shorter for SS Rolex models. It's very possible Subs return to inventory in the future, at which point Seamaster's would collect dust if priced comparatively. Not a debate on what watch is better, just looking at the overall market objectively. I think the 300m being aggressively priced whilst offering so much value has been a brilliant strategy to get first time buyers introduced to the brand. These are buyers who probably would have chosen Rolex had they been available and/or priced commensurately.
