I think they did a good job, trying to get to the younger age group and pushing an under appreciated line that frankly needs pushing.

@ 0:22

 

That's the first time in my life I've ever seen Omega being advertised on something other than Olympics, James Bond or Space/Moon related. Never once seen Omega in a music video or heard it get name-dropped in a rap song.

 

Did Omega have anything to do with this or was it his choice? I would guess the latter. And I would guess he did so to emit a “retro” feel. It works very well. And very refreshing to see this rather than some of what his contemporaries may be ‘flaunting.’ Nicely done!

 

I have no idea who this dude is... I don't think its by choice, I think Omega and LG were paid for as they were VERY obvious.

 

Even if i love omega this is a model i was never really fond of

 

came off as forced, not very flattering, especially with all the other brands being flashed like LG, sullied the watch imo.

 

While he's not likely familiar to the older audience on this forum, a quick Google search indicates he as 38.4mil followers on Instagram and almost 3.6mil likes on a 4 day old post relating to this. Love or hate it, it seems like decent exposure for the model and brand (yes, it's paid marketing).

 

The watch, the noise, the visual aspect, none of it reached me. I was born decades too early to have been in the target demographic.

 

well, that's 2min 43 secs I won't ever get back...... nothing more than modern day elevator music

edited -wrong band member!

 

I had a music channel on the tv while I was doing something yesterday and noticed him wearing the watch. I much prefer the watch to the song. The night before I watched jack reacher again but this time noticed the moonwatch being worn by one of the lead characters

 

I’m showing my age now but what’s Instagram

 

One of the favourite applications for those who like to keep up with the Jones'.

 

You are kidding, right? What about golf, actors (Eddie, Clooney) Gerber/Craford family?

 

LG OLED

 

I said that at first, but after seeing LG right after so I figured it was probably not.

I think Omega is thinking ahead a bit by hitting the younger age group in an effort to secure more of the future generation as customers, I think it is a successful move if they continue at it in a not so obvious way though.