Well, I was just shopping at the walmart online store, and I can buy a Rolex though the site. The order is filled by 3rd party, but nonetheless, available through walmart (how gauche! )
I see your point, and it's a valid one, but you must agree that Seiko makes watches for all price points. It's really no different than Omega/Swatch or Ferrari/Fiat--they just keep it In House. Sometimes you have to make what sells in volume, so you can afford to do the higher end stuff.
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