I think there’s a spirit in what Seiko does that actually is quite the opposite of what you’re implying. Or maybe it’s that you just don’t “get it.”
or maybe their in the business of selling tons of watches to anyone that will buy them. their spirit is capitalism
Seiko produces watches for the layperson, the true bang around tool watch, they’re successful with that model and have a sterling reputation. You sound like you’d be happier if they hyped-up and snobbed-up like other brands do and charged a lot more for their product than it was worth. Why?
what is a "layperson" seiko makes plenty of inexpensive gold plated dress versions and other models for every walk of life
Many Seiko consumers appreciate that they don’t do that.
They now offer Grand Seiko as a separate brand. Those in the know buy the watches because, like their Seiko counterparts, they offer incredible value and exceptional finishing but in a luxury format. This is a watch for a real connoisseur who probably buys the watch for its merits rather than to impress other people. You probably find that crazy.
grand seiko has seiko in the name. ..it's a seiko. and nobody outside of the horological front knows the difference from an inexpensive model to an expensive one. but they know they can find them on the cheap at walmart
there was once a time not to long ago when made in japan had the same connontation as made in china as well.
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