Oris. How that brand has changed over the decades. If you are interested in the humble beginnings of Oris as a brand, check out the thumbnails on the Ranfft archive. Back in the day, Oris was a brand was aimed at the “popular”price ranges (read “cheap”!). Some pin lever, low jewel counts, Rocker bar winding systems. They were still a cut above some of the other brand offerings in and around their price range. Obviously, somebody bought the name and any good will that came with it, and turned it into the brand we see today.