Here’s a Bulova product that came along before your Bulova Caravelle. It is a Bulova product that came along some time in the mid 1950s. The name on the dial is ARDAY. It was named for Arde Bulova who was chairman of the board at Bulova, after the death of his father (and founder of Bulova), Josef Bulova, in 1935. It was Arde Bulova who turned Bulova into the power house it became. This Arde was Bulova’s stab at mass merchandising inexpensive watches. This one sold for $12.95, on a composition (fake leather) strap in the mid 1950s. The movement is a Japanese copy of the venerable FHF 72 movement which is shown in this image from the Ranfft archive. It has 17 jewels, and is shock protected. Chrome plated case. I think that Bulova replaced the Arday name with the name Caravelle.
http://www.ranfft.de/cgi-bin/bidfun-db.cgi?10&ranfft&2&2uswk&FHF_72
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