Went retro today. First time on my wrist in more than a decade. Battery I put in almost cost as much as the watch. Bought the watch at the Arkansas State Fair in the early 90's the local Timex factory had a booth selling watches from $5 to $25. Splurged and spent $15 for this. Of course at the time I was in law school and we were living on $14k a year with a kid!