The best watches can vary depending on personal style and preferences. Some popular luxury watch brands known for their quality and craftsmanship include Rolex, Omega, Patek Philippe, Audemars Piguet, and Tag Heuer. For more affordable options, brands like Seiko, Citizen, and Timex offer great value for their price. When choosing a watch, consider factors like design, movement type, materials, and (removed spam link) brand reputation.