Agreed- but there were many small (and large) companies that have gone the way of the do-do long ago and little remains of their corporate image.
For example- the following is the logo for one of the first and largest air freight carrier in the US (their reach was global and not just freight but military personnel as well).
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This company was unstoppable, a juggernaut- until a little known company called Federal Express whooped their ass and bought them out in the late 80’s.
I doubt anyone these days would recognize it.
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