Not an expert and I'm sure other members here will have far more to contribute, but it wasn't an overnight thing.
At least for speedies the transition happened on the dial when they switched from the applied metal logo to the printed dials. For the crowns though (according to the research I've done), a lot of people consider the ones with newer logo to be correct as far back as 145.012. So probably they had the new logo done by some point in 1967, but had a lot of parts already produced with the old one and let it roll out in stages.
The kind of weird part is that you can have a 145.012-67 that has the old logo on the dial and the new logo on the crown, and that can still be considered correct. Definitely not something that would happen today.