What’s happening on March 26th then?

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No worries... this is 2022 after all and recyclability becomes important
😁
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EQmg25y.jpg
 
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So, just wait, and order one online, from swatch.com, at a later date.
Well, that is apparently not happening anymore... and looking at the posted closeups I'm starting to feel that even at 260 euros these are a bit expensive for what they are: not much more than a toy watch (IMO, of course).

Like i wrote before: Losing interest quickly on this launch.
 
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I think one key question for the appeal of the watch is the « bioceramic » thing. If it’s a solid, scratch resistant material that feels close to «ceramic » without the breakability factor, then it sounds appealing. If it’s just a glorified plastic( then one can see the interest die down, once the initial excitement is over.

no one can create a Speedmaster, but there are many micro brand watches offering quality materials at this price point.
 
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I think one key question for the appeal of the watch is the « bioceramic » thing. If it’s a solid, scratch resistant material that feels close to «ceramic » without the breakability factor, then it sounds appealing. If it’s just a glorified plastic( then one can see the interest die down, once the initial excitement is over.

no one can create a Speedmaster, but there are many micro brand watches offering quality materials at this price point.

I can already tell you it is not scratch resistant at all. You can scratch it with your fingernail. Glorified plastic is what it is 😀
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When I see the popularity of the Omega-Swatch and the Furlan Marri and how it draws so many new and young people, both men and women, to be interested in watches, I only see the positive to it. They are affordable, fun, and interesting. This can only be good for the watch enthusiast.
Some may migrate upwards to the mechanical watches, others perhaps not, but definitely more interesting to look at than the apple watch.
 
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In regards to the other manufacturers, I gave you the example of Richemont group (A. Lange, Cartier, IWC, JLC, Panerai, Vacheron Constantin etc)

2012 - 8.9B (2B op income)
2021 - 13.14B (2.9B op income)

I know most believe that Richemont and Swatch are "comparables" but they really are not.

Richemont has businesses under it that are not connected to making new watches at all, everything from gun makers (Purdey) to various clothing and accessory makers (Dunhill, Shanghai Tang, Mr. Porter, Net-A-Porter, The Outnet, Yoox, Alia, AZ Factory, Chloe, Delvaux, Peter Miller, Serapian), and even other businesses like e-commerce platforms (On Line Flagship Stores), and of course secondary watch sales (Watchfinder).

In contrast almost everything at Swatch group is related to watch production, or supporting watch production.
 
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I know most believe that Richemont and Swatch are "comparables" but they really are not.

Richemont has businesses under it that are not connected to making new watches at all, everything from gun makers (Purdey) to various clothing and accessory makers (Dunhill, Shanghai Tang, Mr. Porter, Net-A-Porter, The Outnet, Yoox, Alia, AZ Factory, Chloe, Delvaux, Peter Miller, Serapian), and even other businesses like e-commerce platforms (On Line Flagship Stores), and of course secondary watch sales (Watchfinder).

In contrast almost everything at Swatch group is related to watch production, or supporting watch production.
I had no idea Richemont owned Watchfinder & Co, now that I do I'll give them a miss
 
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I had no idea Richemont owned Watchfinder & Co, now that I do I'll give them a miss

Richemont understood that they were missing a huge area of profits - the resale market. It was a smart buy on their part.
 
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I know most believe that Richemont and Swatch are "comparables" but they really are not.

😗
 
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And, no, I don’t follow the market on Mercedes G Wagons or Hermès Birkin bags. I have no reason to.
Hermes Birkin crowd is a whole another league….I don’t mean this to be mean or attack but there feels like some genuine psychological issue amongst the Birkin chasers 🙁 cult like level consumerism.
 
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I don’t believe any manufacturer curtails production in order to facilitate the “flippers” who profit in the secondary market.

They’re in business to make money for themselves, and companies like Rolex now vet potential buyers to check for brand loyalty. Sometimes it works, sometimes it doesn’t . . .

And, no, I don’t follow the market on Mercedes G Wagons or Hermès Birkin bags. I have no reason to.

I guess the professional segment analysts should all call you up!

Let them know you plan to market and sell youth (swatch) and luxury apparel the same way as artichokes
 
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I don’t believe any manufacturer curtails production in order to facilitate the “flippers” who profit in the secondary market.

They’re in business to make money for themselves, and companies like Rolex now vet potential buyers to check for brand loyalty. Sometimes it works, sometimes it doesn’t . . .

And, no, I don’t follow the market on Mercedes G Wagons or Hermès Birkin bags. I have no reason to.
1. Manufacturers aren’t curtailing production to benefit flippers. They’re doing this to ensure long term demand for their products.

2. Rolex doesn’t vet any buyers. Rolex only has one company owned boutique in Switzerland. Every other Rolex in the world is sold by an AD so any vetting is done by the AD.

3. All of the examples I gave including Mercedes G Wagon and Hermès Birkin bags are using the same marketing strategy. They’re producing less than total demand. They’re not going all out trying to sell as much as possible. They’re leaving current sales on the table to ensure there’s long term demand for their products.
 
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Well, that is apparently not happening anymore... and looking at the posted closeups I'm starting to feel that even at 260 euros these are a bit expensive for what they are: not much more than a toy watch (IMO, of course).

Like i wrote before: Losing interest quickly on this launch.

You can lose interest. I can't wait to get one. I live in Colorado. These are practically perfect bush watches for me. $260 no problem. I'm stupid for anything Saturn. 👍

Anyway, I just forked over $690 to the same company for a new 1503/825 bracelet for my 2531.80...
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