ekallus
·Does anyone know the current situation regarding people queuing at the London swatch shops? I would like to make the journey in the morning, just rather worried I’ll be to late.
No queues at Swatch Edinburgh...
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Does anyone know the current situation regarding people queuing at the London swatch shops? I would like to make the journey in the morning, just rather worried I’ll be to late.
Currently people camping out at Carnaby Street and Oxford street.
No queues at Swatch Edinburgh...
*Compared to it’s actual peers* with similar segment exposure, Swatch Group has actually done pretty well over the past 10 years.
[snip]
Maybe uncle Bill would of done a better job than the corporate MBA’s? 0% growth in ten years.
Why don’t Swatch make a killer smart watch for android that can rival Apple? We would see growth like in the 80s, Swatch need to think about what customers spending £100 to £300 really want.
Let’s all remember Omega make some great mechanical watches for a moment. Swatch make great fun and functional watches.
@alexxs so you went from being a big fan of Omega to cutting ties with them, all over this release? Am I getting that right?
It just seems like such an aggressive stance to take over a collaboration.
1.*Compared to it’s actual peers* with similar segment exposure, Swatch Group has actually done pretty well over the past 10 years.
(...)
2. As for net profits in past 10 years: again, any genuine peak behind the curtain to where Swatch Group’s net profits have declined internally (low end watches, decimated by the rise of smartwatches) vs where profits have increased internally (highest end luxury watches, especially in precious metals) … just like every other luxury watch conglomerate with similar sector exposure … continues to seem disingenuous framing to flatly say “Swatch Group’s profits have cut in half.”
And there is the difference. This is really what all the nonsense boils down to - opposing opinions on this thing.
An account from a member on another forum I'm on:
"Swung by the Swatch store and got to check them out in the plastic. I was in there for about 15 mins, and there were 5 different people that came by asking for details. Of the 5, only myself and another guy appeared to be enthusiasts, 3 were not. 1 girl came in and asked about this "Omega collab I heard from my friend". So it's definitely bringing in new customers who wouldn't be looking at a Speedy to begin with."
I'm going to lean towards this having a payoff for Omega in the long run.
Time will tell...
Completely off topic, but if you are camping out near Carnaby, might I suggest you dine at Kolamba on Kingly. Visited the area last December and the food was excellent!
It's not the collaboration itself, it's how it contradicts some of the reasons I bought my Speedmaster for. The main attraction for me was how they kept the design and movement as similar as possible to the original one. Even their special editions were cool and had character, their only problem being that they were touted as "limited" when they weren't. That's not a big sin, as the main attributes of the watch and the Speedmaster name were still there. Now they go and essentially say "this plastic toy is also a Speedmaster".
PS: These guys are saying that 90% of Omega buyers (not sure what their source for that is) buy it as a luxury product and are not interested in the horology aspect. If that's true, then this move will hurt them badly.
I just received this reply from Swatch. I wrote the email on the 24th and got a response today.
According to the person who responded to my enquiry, they won't be available on line. I guess only time will tell who is correct.
Here is the reply I received
Thank you very much for your message and for your interest in our exceptional “BIOCERAMIC MoonSwatch Collection”.
This collection is exclusively available in certain selected Swatch stores and will not be available online. You can find the nearest store by clicking on this link: BIOCERAMIC MOONSWATCH - List of Swatch stores
Please note that the whole collection is neither numbered nor limited and will be come back in the future. Our current stock is limited, but we are doing our best to offer the opportunity to each of our Swatch and Omega fans to buy their favorite piece very soon.
We are looking forward to welcoming you at our Swatch stores and discovering a new Galaxy together.
Thank you for your understanding and best regards,
Your Swatch Team