What is your lens choice for photographing watches?

That Heuer image is fantastic! I'm now off to look into that lens.
I've been using a Canon 2x extender. Originally I used it screwed onto a Nikon 80-400 and got excellent results. But my Nikon DSLRs are long gone, and I now use a Nikon mirrorless. The results are not quite as good using the 2x with a step down, so I'm looking for better option for watch images.
But those are great shots!

EDIT: Oh no, there's a Nikon Z version. Must....resist....

I have mainly used a Fujifilm x100f and it seems to be fine with me! (35mm fixed lense)

something telephoto with a low aperture and macro is always a good choice, 85-105mm

iphone seems to work fine.