What is it???

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A friend has asked me to help him find out more about this watch. His wife bought it for him in London 20 years ago at a used jewelry store. It has box but no papers. It's a DeVille automatic, and from the case back and clasp appears to be 14K or 18K gold. I'm guessing it's early/mid 70's but I cannot find anything of real detail about it on line. I have also suggested that he insure it, but have no idea for how much. Any help would be much appreciated. Shots are attached.
 
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Model: 151.8383 (18k case)
Caliber: 711
Serial is blurry but it's a 70's watch
Value: value of gold content

It's not a very desirable watch but still very nice. Enjoy!
 
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Thanks!
To confirm:
The movement is a caliber 711 which was introduced in 1964.
The serial number on the movement appears to be 37027956
The number on the case back is 1518383
Is there anything anyone ca add to Shabbaz's comments?

MTIA!
 
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Thanks!
Is there anything anyone ca add to Shabbaz's comments?

What exactly do you want to know? The gold content is clearly stamped on the clasp and in the case-back.
 
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Is there anything anyone ca add to Shabbaz's comments?

MTIA!


Not really, as usual he is spot on. it dates to circa 1976. The value is that of the gold, ie not inconsiderable. It has little to no desirability beyond that because the intrinsic value is so high and it is so of its time. Integrated bracelet TV dial pieces are of limited appeal today, even less so in solid gold, The movement is interesting in that it is super thin (the thinnest auto Omega ever did) but that isn't enough to make to worth noticeably more than scrap IMO.
Edited:
 
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The primary goal was not how much it's worth but whether there was anything more about the model itself. I have found no mentions of this model so was curious on behalf of the owner whose wife bought it for him on a whim 20 years ago.
 
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I have found no mentions of this model so was curious on behalf of the owner whose wife bought it for him on a whim 20 years ago.

As implied above, it's just not the type of watch that people bother to talk about or post photos on the internet. Also, since it's not desirable to collectors, and has a fair amount of gold, many have probably been scrapped over the years. Obviously, this is probably not the best way to explain things to your friend. You can just tell him it's rare.