Do you think a particular watch is better because of how much it costs (as opposed to costing more because it’s better)? We like what we like. And unless you’re Buzz, you only wear one at a time so you rotate them and have spells of favouring one or a subset over the many. For me it’s often because I’m too lazy to get another one out the box especially as the one I was wearing yesterday is still running and set correctly. But then, after a while, I’ll wear something I’ve not worn in a while and love it again. That’s why having a collection is cool. Choice.