What brand of straps is this?

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Hi everyone, a year ago I bought a watch from a dealer in Italy, and it has my most favorite strap to date (yes, I even prefer it over the Torre straps, sorry Matteo ;-)). The padding is thick, it's soft and flexible, and it has this extra red piece to it which prevents the small piece from moving around.

Unfortunately, the text has become unreadable. Seller has no idea what brand it is. Anyone can help? 😕