Canuck
·Here I am again, ready or not.
A bit of background. The Bulova Watch Co. was incorporated in 1923, by Joseph Bulova. Bulova was one of the watch companies that helped unseat the American watch manufacturers in the 1920s by its clever and timely advertising. Joseph Bulova was replaced by his son Arde Bulova, at the time of Joseph’s death circa 1938. It was Arde Bulova that was largely responsible for building the Bulova Watch Co., into the power house it became.
My late father had a jewellery store from 1946 until he closed it in 1974. He carried Bulova watches. An early venture by Bulova in the inexpensive watch market was in the 1950s. The company was selling Bulova and Westfield watches, but they felt they were missing out by not having a watch line to compete with Timex. They introduced a brand of watch called ARDAY, named after Arde Bulova.
When the Arday was introduced, the Bulova Canada president was Robert Day! R Day for short. My father had the Arday line in his store. I recall a day when the area representative for Bulova, and Robert Day were in my father’s store. Robert Day jokingly mentioned that the Arday Watch was named after him.
Until recently, I had an Arday gent’s Watch. It had a Japanese copy of a popular Swiss movement in a chrome case, composition leather strap, and in the mid 1950s, it sold for $12.95. I happened to post an item on the Omega board, in 2017, and I told the story about Robert Day and the Arday Watch. In 2018, a young man in Ontario (Canada) happened to Google the name of his grandfather.......none other than Robert Day! He located the item I had uploaded to the Omega board. He sent me a PM. The story as I told it was totally new to him. He asked if I still had the watch. I did. He was soon to be married, and all his family would be there, and he wanted to buy the watch, if I would part with it. I sold it to him for $50.00. Here is the watch.
The first picture is the Arday, face up. The second picture is the Japanese copy of the Swiss FHF 72 (Font) movement in the Arday. The third picture is of Robert Day, former president of Bulova, Canada, after he retired, chatting with his son (father of the new owner of the watch), and the fourth picture is Robert Day’s grandson wearing his Arday Watch. He had a grand time regaling his relatives with this story, while wearing the watch on his wrist.
A bit of background. The Bulova Watch Co. was incorporated in 1923, by Joseph Bulova. Bulova was one of the watch companies that helped unseat the American watch manufacturers in the 1920s by its clever and timely advertising. Joseph Bulova was replaced by his son Arde Bulova, at the time of Joseph’s death circa 1938. It was Arde Bulova that was largely responsible for building the Bulova Watch Co., into the power house it became.
My late father had a jewellery store from 1946 until he closed it in 1974. He carried Bulova watches. An early venture by Bulova in the inexpensive watch market was in the 1950s. The company was selling Bulova and Westfield watches, but they felt they were missing out by not having a watch line to compete with Timex. They introduced a brand of watch called ARDAY, named after Arde Bulova.
When the Arday was introduced, the Bulova Canada president was Robert Day! R Day for short. My father had the Arday line in his store. I recall a day when the area representative for Bulova, and Robert Day were in my father’s store. Robert Day jokingly mentioned that the Arday Watch was named after him.
Until recently, I had an Arday gent’s Watch. It had a Japanese copy of a popular Swiss movement in a chrome case, composition leather strap, and in the mid 1950s, it sold for $12.95. I happened to post an item on the Omega board, in 2017, and I told the story about Robert Day and the Arday Watch. In 2018, a young man in Ontario (Canada) happened to Google the name of his grandfather.......none other than Robert Day! He located the item I had uploaded to the Omega board. He sent me a PM. The story as I told it was totally new to him. He asked if I still had the watch. I did. He was soon to be married, and all his family would be there, and he wanted to buy the watch, if I would part with it. I sold it to him for $50.00. Here is the watch.
The first picture is the Arday, face up. The second picture is the Japanese copy of the Swiss FHF 72 (Font) movement in the Arday. The third picture is of Robert Day, former president of Bulova, Canada, after he retired, chatting with his son (father of the new owner of the watch), and the fourth picture is Robert Day’s grandson wearing his Arday Watch. He had a grand time regaling his relatives with this story, while wearing the watch on his wrist.























