Update to UG website

Posts

298

Likes

552

dantheman3u4i

·May 16, 2020

Has anyone taken a look at UGs website recently?

https://universal.ch/en/about-us/homepage/

Looks like they are trying to make a come back...

The modern watches look pretty awful to me.

 

Posts

399

Likes

407

thelinendial

·May 16, 2020

I sadly agree.

 

K

Posts

1,441

Likes

3,809

killer67

·May 16, 2020

kind of like Benrus and other relaunched brands. I agree..not the right direction

 

Posts

220

Likes

314

waXology

·May 16, 2020

Yikes.. 'Universal Geneva'
Who wrote this?

Watchmaking, is not just a history of watches, but also of singular lives, of men and women who devote body and soul to give life to their projects. The story of Universal Geneva rich in men and events indivisible from their timepieces.

 

Posts

8,660

Likes

61,587

TexOmega

·May 16, 2020

Paint-by-number design. Yuck

 

Posts

95

Likes

79

ejj

·May 16, 2020

No good. Using a classic name with major pedigree. Bringing UG back for real would cost major dough up front.

 

Posts

436

Likes

699

bazderome

·May 16, 2020

But why

 

Posts

212

Likes

2,498

rustynuts

·May 17, 2020

bazderome

But why

To shift ancient, unsold, stock. Some of those limited editions have been rattling around since 2006
https://www.europastar.com/magazine...he-spirit-of-2006-the-microtor-ug-100-by.html

 

Posts

48

Likes

63

timwatch

·May 17, 2020

They should have spent a little more on the copywriting at very least...

 

Posts

259

Likes

651

yala

·May 18, 2020

timwatch

They should have spent a little more on the copywriting at very least...

Amazing how little attention was brought to this topic.

 

Posts

1,258

Likes

2,737

harrymai86

·May 18, 2020

That numeral font 🤮

 

Posts

1,865

Likes

3,775

TimeODanaos

·May 18, 2020

timwatch

They should have spent a little more on the copywriting at very least...

And proofreading. I'm not really qualified to critique anyone's watchmaking, but sloppy language gets me right in the blood pressure. There's a lot of it, but check e.g. "The Rich History...": this page includes accidental gems like "Another bold next release ...On the occasion of Baseworld [sic] 2008". So I doubt these guys have ever been near, er, Switzerland.

 

Posts

282

Likes

396

Adam2941

·May 19, 2020

Thank goodness they have not released a modern "Polerouter" line, or worse, an homage "Polarouter"!

 

Posts

282

Likes

396

Adam2941

·May 19, 2020

...however, the movements photographed at the bottom of the home page still look beautiful.