Has anyone taken a look at UGs website recently?

https://universal.ch/en/about-us/homepage/

Looks like they are trying to make a come back...

The modern watches look pretty awful to me.

 

I sadly agree.

 

kind of like Benrus and other relaunched brands. I agree..not the right direction

 

Yikes.. 'Universal Geneva'
Who wrote this?

 

Paint-by-number design. Yuck

 

No good. Using a classic name with major pedigree. Bringing UG back for real would cost major dough up front.

 

But why

 

To shift ancient, unsold, stock. Some of those limited editions have been rattling around since 2006
https://www.europastar.com/magazine...he-spirit-of-2006-the-microtor-ug-100-by.html

 

They should have spent a little more on the copywriting at very least...

 

Amazing how little attention was brought to this topic.

 

That numeral font

 

And proofreading. I'm not really qualified to critique anyone's watchmaking, but sloppy language gets me right in the blood pressure. There's a lot of it, but check e.g. "The Rich History...": this page includes accidental gems like "Another bold next release ...On the occasion of Baseworld [sic] 2008". So I doubt these guys have ever been near, er, Switzerland.

 

Thank goodness they have not released a modern "Polerouter" line, or worse, an homage "Polarouter"!

 

...however, the movements photographed at the bottom of the home page still look beautiful.