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The OMEGA Buying Guide | Crown & Caliber

O
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Actually, put into context, Rolex makes quite a few variations at the moment as well, 1,392 to be exact,

Day-Date - 168
Date-Just - 728
Lady Date-Just - 324
OP - 32
Pearl Master - 4
Cellini - 30
Sky-Dweller - 18
Sea-Dweller - 4
Sub - 9
Daytona - 47
GMT - 6
YM 1 & 2 - 16
Explorer - 3
Milguass - 2
Air King - 1

Rolex also makes small design changes quite often, they are just better at being discreet about it and keeping maintaining the sense of scarcity and being special.
 
Ness
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O OmegaBHR
Rolex also makes small design changes quite often, they are just better at being discreet about it and keeping maintaining the sense of scarcity and being special.

There is definitely something to be learned from their business strategy.
 
cvalue13
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scapa scapa
Interesting vid and a useful breakdown. Had no idea idea there were so many Constellations. Or De Villes. No wonder they can't find the time to make more EW321s, NTTDs and Snoopys.

O OmegaBHR
Actually, put into context, Rolex makes quite a few variations at the moment as well, 1,392 to be exact,

yes, and it goes to show that on forums such as these we have a myopic view of these company’s business model, average consumer, and most profitable watch segments.

They don’t have all these lines on accident, or as loss-leaders.

In the same way, Nike makes most of its money off of “dad shoes,” “outlet models,” and the like sold at scale, despite the inordinate marketing focus on its hyped “halo”/collector products that are limited in numbers.

Rolex’s business model does not turn on hurting the last feeling of someone who wants a SS GMT but can’t get one.
 
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