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The Hodinkee effect
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Aroxx
·
I’m not a big Hodinkee hater like many are. I like a lot of what they do but agree things have been going astray for awhile. But this really had me shaking my head. I really really don’t need dink merch.
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JwRosenthal
·I’m not a big Hodinkee hater like many are. I like a lot of what they do but agree things have been going astray for awhile. But this really had me shaking my head. I really really don’t need dink merch.
What that basically means is people without imagination and taste- but have money- and want to look like they have imagination and taste can pay for the pleasure of having their lifestyle curated for them. It’s a brilliant concept that JCrew has been doing for the last 15 years, but Dinky has aimed it at a clientele a notch more snobby and far more out of touch (JCrew shoppers were at least heritage brand savvy and knew what they were buying).
With that said- here is my take on their new collection:
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Dsloan
·But then, sometimes they do something actually cool, like this overview of vintage Heuer: https://www.hodinkee.com/articles/reference-points-tag-heuer-carrera
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Aroxx
·They have found their niche as a lifestyle concierge- watches were the beginning of that.
What that basically means is people without imagination and taste- but have money- and want to look like they have imagination and taste can pay for the pleasure of having their lifestyle curated for them. It’s a brilliant concept that JCrew has been doing for the last 15 years, but Dinky has aimed it at a clientele a notch more snobby and far more out of touch (JCrew shoppers were at least heritage brand savvy and knew what they were buying).
But then, sometimes they do something actually cool, like this overview of vintage Heuer: https://www.hodinkee.com/articles/reference-points-tag-heuer-carrera
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Dsloan
·Also, is it too political to dislike Jack Forster for promoting TCM? I feel like there's a similar underlying snake oil logic to TCM and building hyped up lifestyle brands.
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Foo2rama
··Nowhere near as grumpy as he used to be...I would be suspicious whether Hodinkee actually sold the watch in the first place.
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Archer
··Omega Qualified Watchmaker"I'm so embarrassed to be wearing this stupid hat, I won't show my face."
Great marketing. 👍
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JwRosenthal
·I always find Rolex bashing entertaining because they are assholes and deserve every negative word. But Dinky has taken laughability to a new level.
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Larry S
··Color Commentator for the Hyperbole.You guys are way late. This accessory move is already openly mocked on their site! Yea very R. Peterman…..Still their ability to move watches for good prices is impressive.
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Jones in LA
··Not in LA anymore.
Worthy of five out of five hats.
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sdre
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Didn't have to break the bank for this one.
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RevZMan123
·Not sure what TCM is but I like Jack. Him leaving Hodinkee was a huge loss for them.
Yeah, but I don't see WatchBox blowing up with his content much either. I've gone to listening to The Grey NATO instead of hodinkee podcasts. I like James Stacy.
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Aroxx
·Yeah, but I don't see WatchBox blowing up with his content much either. I've gone to listening to The Grey NATO instead of hodinkee podcasts. I like James Stacy.
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RevZMan123
·It's not just his content. Jack was like the adult in the room over at the Dink. I think they benefited a lot from his expertise and experience. I've never read a single thing from the WatchBox. I'm just glad I found this place. I've been enjoying learning about the vintage stuff way more than hearing about whatever new release I'll never be able to afford just came out.
I used to watch their shorter review videos, some of the longer interviews that were done were very cool too. I'm just surprised to not see as much being pushed to the top of the algorithm yet. Maybe I'll have to make a more concerted effort to pay attention to WB and Jack. I really enjoy his perspective on Life, The Universe, and Everything.
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Aroxx
·I’m assuming they paid a lot to bring him over so I hope it works out for all of them. Just maybe don’t take any of his medical advice…
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