Swiss Watch Industry Report - February 2026

Posts
212
Likes
306
Here is the latest report for the Swiss Watch industry. The sales trend is looking up in general.

It seems Steel only watches are in a decline (-4.6%) , whereas Precious Metals are up 12.4%, and Gold / Steel is up 38.4%.

As mention in the article:

Performance was particularly strong in the United States (+26.8%), which continues to see-saw, Japan (+23.7%) and France (+57.1%) for the third consecutive month. The latter trend is not explained by an increase in the domestic market and probably reflects transit via France to other destinations. The situation in Hong Kong (-5.2%) and China (-11.0%) remained fragile, despite the fact that positive performance in January had suggested a more positive outlook. Watch exports to Singapore rebounded in February (+5.1%) and remained steady in the United Arab Emirates (+5.1%), which had not yet been affected by the crisis in the Middle East over the last three weeks. Performance in Europe (+7.2% on average) was varied, with increases in France and the United Kingdom (+10.0%) on the one hand, and declines in Germany (-3.5%) and Italy (-2.0%) on the other.