Would like to find out more, but based on this article I am not convinced they will have success with a smart watch.
I owned a smart watch, it was a Pebble, but I lost it. I think it was $150 or something like that via kickstarter. It provide limited features, but was compatible with android, so certainly adding features looked to be promising. I lost it about two years ago, so I have no idea how much more functionality is available. But at that time I could basically be notified if a text came in on my phone if my phone was in my pocket. And check the time.
But the bigger issue....if I own a Speedmaster, then why wear a smart watch? And if I ever were to go mad dogging, it would be with two Speedmasters.