Well, if the watch is boring it’s boring, if it’s not then it’s not. If Omega needs cute names to justify it I think they have a problem.
They could have left the nickname to the fans, they could have called it the speedy Tuesday 2018 since ST has a definite target. Or they can just issue a great watch and sell it.
I guess my point is that once you have a bunch of lines with gimick games it starts becoming a little bit of a trend and IMO looses the effect. Dark side of the moon was a great tag... all the other sides not so much. Snoopy is great, tintin is great, Ultraman I suppose is great to some, ST is great....all of them together starts sounding like an amusement park strategy to me.
Anyway I don’t really care about it enough to start debating in depth it’s commercial or marketing value as Ultraman or otherwise. Just stating my very personal opinion.
As an added note, and I hate bringing the crown into the conversation because it may sound as a fan boy pushing... so I promise this is just random and not an omega/Rolex thing:
Rolex as a brand does not acknowledge the Pepsi, Batman, coke etc names. The fan base does. They still play to the tastes and trends of their target audiences but they’re somehow less direct about it.