I'd have to be blind and living under a rock to miss the outright dismissiveness towards Sellita movements. Not just here but on every WIS forum out there. What gives? Why is everyone so in hate with this brand? Or at least perceive it offer no value to watches? My understanding is Sellita was an outside contractor to ETA, producing ETA movements and parts. They did this for years until Swatch Group took over, eventually changing the relationship with outside contractors. Sellita, being all ready equipped to make ETA movement paired with the expired patents, continued to make "ETA" movements. From my rudimentary understanding, a Sellita is an ETA. 9/10 people would pick a watch with an ETA over a Sellita, probably writing home about the merits of the ETA movement. But depending on the age of the watch, it could very well have been a Sellita produced ETA. What's the rub?