Rolex Market Trends 2026. Interesting demographics...

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I do hope that dress watches are making a comeback.

I will believe it when I see it though.
 
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What’s considered classic these days weren’t classic when they were initially sold in the 40’s/50’s/60’s. Back then they were just the current crop of new releases. It’s the same today. Today’s new releases are the future classics.

I don’t think so. Omega is a good example. In the last 55 years from 1970 through now, how many classic Omega watches can you think of? Then think about what Omega built from 1948 through the 1969. That includes the first Seamaster, the first Speedmaster, the first Railmaster, the Ranchero, the first Globemaster, the first Constellation, the Geneve and the De Ville. Many of those models are still with us and many are classics that are aggressively sought from collectors.
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Rolex buyers trending younger doesn't surprise me. Rolex is primarily bought by people who want to be seen as successful by their peers, so young up and comers with more money than sense.
I don’t know. Has anyone else gone through the classic Rolex collector arc? You start off knowing only Rolex. Shun Rolex as a knowledgeable collector thinking they are way overrated. Then come back to Rolex because they are indeed the king. Think I’m beginning to enter the latter stage of the arc.
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I don’t know. Has anyone else gone through the classic Rolex collector arc? You start off knowing only Rolex. Shun Rolex as a knowledgeable collector thinking they are way overrated. Then come back to Rolex because they are indeed the king. Think I’m beginning the enter the latter stage of the arc.
Funny that. In my teens and early adulthood (late 80s to early 90s) TAG Heuer was the "it" watch. Rolex was seen as an old guy's watch and certainly wasn't cool at all. Indeed, when I bought my first "nice" watch aged in my early 30s, it was an Omega Seamaster Pro (midsize Bond). Rolex didn't even enter my mind then. It was not until I joined this forum and started getting more into watches that I began looking at Rolex as well.
 
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I don’t know. Has anyone else gone through the classic Rolex collector arc? You start off knowing only Rolex. Shun Rolex as a knowledgeable collector thinking they are way overrated. Then come back to Rolex because they are indeed the king. Think I’m beginning the enter the latter stage of the arc.
I can't bring myself to by a Rolex. I'm not really biased against them, but I don't think they are a good value. The build quality just doesn't justify the pricing.
 
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Funny that. In my teens and early adulthood (late 80s to early 90s) TAG Heuer was the "it" watch. Rolex was seen as an old guy's watch and certainly wasn't cool at all. Indeed, when I bought my first "nice" watch aged in my early 30s, it was an Omega Seamaster Pro (midsize Bond). Rolex didn't even enter my mind then. It was not until I joined this forum and started getting more into watches that I began looking at Rolex as well.
I am maybe a few years after you and remember Tag being what I coveted when I was about 12 years old as well in the 90s! I’ve experimented with 60s-70s era Heuers and still own a Heuer Monza (what a cool watch btw in the black PVD if you’re a fan of Ferrari and F1 as I am). My first “keeper” watch was an Omega Speedmaster and still own it. It’s the watch I got married in, the watch that’s been in my collection the longest, and I will never sell that watch. I bought my wife an Omega Seamaster (midsize Bond, or as she likes to call it, the Prince William watch). But as my interest in watches has progressed, I just want to distill my collection and kind of wear just one watch for the majority of the time. That daily watch for a couple years now has been a Rolex Submariner, between my Kermit and No Date Sub. I mean, it’s the perfect daily watch. And the concept of what watch is the ultimate perfect watch, trust me, I’ve spent way more time thinking about than what is normal. A Rolex Sub on a rubber strap just is the perfect daily driver.
 
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Whether it's a new Rolex, Omega or any other luxury brand, why would you even bother when you can find a nice vintage watch for the 1950's or early 1960's. These are the really classics.
Competent, reasonably priced service where the watchmaker doesn’t own your watch for longer than you…
 
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I would not buy a Rolex unless I could get a steel Daytona at msrp. Without a two year wait. So, put another way, I will not be purchasing one.
 
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The Polar dial E2 was the only one I was/would consider buying. A couple of years ago - they weren't THAT much over MSRP.
That gap seems to be widening the last year. So my wait on "the list" continues....
Unless I decide to pick up a 16570 (which I sort of like better anyway) over a newer one.
But those have been creeping up too...
 
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The Polar dial E2 was the only one I was/would consider buying. A couple of years ago - they weren't THAT much over MSRP.
That gap seems to be widening the last year. So my wait on "the list" continues....
Unless I decide to pick up a 16570 (which I sort of like better anyway) over a newer one.
But those have been creeping up too...
In 2016 I purchased a 16570 Polar, serviced by RSC, for $4,300. I sold it, regrettably, a year later for $4,100. Today they're $9K!! Insane.
 
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Funny that. In my teens and early adulthood (late 80s to early 90s) TAG Heuer was the "it" watch. Rolex was seen as an old guy's watch and certainly wasn't cool at all. Indeed, when I bought my first "nice" watch aged in my early 30s, it was an Omega Seamaster Pro (midsize Bond). Rolex didn't even enter my mind then. It was not until I joined this forum and started getting more into watches that I began looking at Rolex as well.

I am definitely relate to this. I remember friends around college age wearing the two tone Tags from the S/el collection with the curvy s-shapes bracelet links. They were often presents to mark a milestone like high school graduation. A Rolex would have been unheard of at the time.
 
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I am definitely relate to this. I remember friends around college age wearing the two tone Tags from the S/el collection with the curvy s-shapes bracelet links. They were often presents to mark a milestone like high school graduation. A Rolex would have been unheard of at the time.
I never had a Tag, my first nice watch was a Constellation day/date in 1987. I currently have an exact replica of it, having had to sell the original in about 2004.
 
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In 2016 I purchased a 16570 Polar, serviced by RSC, for $4,300. I sold it, regrettably, a year later for $4,100. Today they're $9K!! Insane.
Just like 911's (964's specifically) I'm about 10-15 years too late!
 
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Whether it's a new Rolex, Omega or any other luxury brand, why would you even bother when you can find a nice vintage watch for the 1950's or early 1960's. These are the really classics.
Because there is really nothing like the feeling of taking a new Rolex out of the box and strapping it onto your wrist. They are great watches.
 
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Because there is really nothing like the feeling of taking a new Rolex out of the box and strapping it onto your wrist. They are great watches.
I'm sure that is true for many people. Rolex makes a nice watch. I have tried many of them on, but Rolex just doesn't do anything for me. To be fair, I've only kept one "modern" watch and that is my Aqua Terra 38.5 mm Skyfall. It just clicked for me on the very first day that I put it on and it's a beautiful watch:

That being said, I would easily part with it long before I would even consider selling most of my Omega vintage collection. They just don't build them like these anymore and it's the thrill of finding them that keeps me enjoying the hobby.
 
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I have no doubt a Rolex feels and wears like a premium engineered object, but I happen to come from a time and place where this guy influenced my understanding of who Rolexes are for. Right or wrong.
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