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Rolex Boutique Meatpacking NYC - Visit

FlatTop
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I saw the same thing at a major AD near me in London last week, one watch out on display in the whole Rolex area (a small, diamond encrusted Lady Datejust IIRC). Salesperson confirmed they were regularly receiving stock but selling everything they got in without it ever reaching the display cases - though occasionally they don't get a response from the person a watch is allocated to, and it makes it out front and sells within half an hour.
 
Dogmann
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The Emperor's new Watch
Everyone raves about how beautiful it is but no one can actually see it nevermind actually buy one LOL.
Marc
 
Archer
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JwRosenthal JwRosenthal
I wonder if they will actually go to that model. We see “salesmen samples” pop up periodically from other long lost brands.
The empty show-cases is not a good look. Some may see them as so limited, they have nothing to show. But I’m
sure others like me see it like a going out of business sale. When can I buy the display cases, cash registers and furniture?

They are already doing it. Sometimes they are genuine watches on display, but not for sale, and some don't have movements.
 
pat mull
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High rent store with nothing in it almost seems like some modern art performance piece
 
mancio
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That's weird to see that this one has literally nothing while the other Rolex boutique at the Hudson yard that I visit in July was loaded with watches to try on (only demo, unfortunately).
 
cvalue13
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pat mull pat mull
High rent store with nothing in it almost seems like some modern art performance piece

That’s a high end store full of product in the middle of nowhere

A9F29839-D7B9-40C4-9B19-44989965D375.jpeg
 
Darlinboy
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Apparently, I have enough Rolex inventory to open my own boutique.

And, mine are all stainless steel sports references. 😜
 
Evitzee
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cvalue13 cvalue13
That’s a high end store full of product in the middle of nowhere

A9F29839-D7B9-40C4-9B19-44989965D375.jpeg
Ah yes, the Prada Marfa boutique just outside Valentine, TX on US-90. Performance art indeed. Prada threw a fit when this was 'opened' back in 2005, then they learned it was it was great advertisement for the brand. Today it could easily be a Rolex boutique.

Be part of the experience and bring a padlock to click on the fence out back.
Edited:
 
IMG_8760.JPG IMG_8752.JPG
cvalue13
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Evitzee Evitzee
Prada threw a fit when this was 'opened' back in 2005, then they learned it was it was great advertisement for the brand.

I believe Prada provided the merch and signed off on use of trademark, recognizing its value even before opening.

A pretty cool sculpture
 
Evitzee
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cvalue13 cvalue13
I believe Prada provided the merch and signed off on use of trademark, recognizing its value even before opening.

A pretty cool sculpture
Actually, that is correct. But when Prada was initially contacted about the project they were not in favor of it, figuring it would damage the Prada name, but they came around once they figured out the possibilities of the project. The 'store' is now classified as a museum by Texas Dept. of Transportation because no permit was ever given for the Prada advertisement along the highway.
 
cvalue13
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RI Omega Fan RI Omega Fan
Like this?
https://www.cnn.com/style/article/jens-haaning-kunsten-museum-modern-art/index.html

I think this one is beautiful.

Dutch museum plans exhibition on the status and perils of employment and the tribulations of workers.

Museum asks famous artist to use its loaned cash notes to make a commentary piece (with the piece to be deconstructed and cash notes returned to museum at end of show), but museum essentially requires the artist to foot the bill for his frames, labor, etc.

Artist returns blank frames titled “keep the money and run” and a note that essentially describing how the museum expected him to do volunteer labor under the threat-hope that someday the museum might purchase one of his pieces.

I’ve heard of a lot less meaningful art-as-commentary. 😁
 
YY77
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cvalue13 cvalue13
Dutch museum
It isn't a Dutch museum (Dutch people are famous for splitting the bill), it's a Danish one.😗
 
cvalue13
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YY77 YY77
It isn't a Dutch museum (Dutch people are famous for splitting the bill), it's a Danish one.😗

There’s a difference? 😗

(But yes thx!)
 
gbesq
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Rolex, you’re not helping yourself …
2EFF275E-251C-4CC5-AF6A-ED383895E7A5.gif
 
E
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Damn there goes my hopes of visiting that store and looking at actual watches oh noes
 
BenBagbag
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E eldiano84
Damn there goes my hopes of visiting that store and looking at actual watches oh noes
So this is actually my question. I have been into watches for about 4.5 years now. I don't think I've ever seen a new rolex sports ss etc. Are they hoping that hype alone will sell the watch and build brand prosperity in long term. Basically they've removed boutiques as ambassadors of marketing. All marketing is done on internet, through advertising/sponsoring stuff etc. These AD's are essentially just secure pickup locations.

And - Let's say a heavy hitter comes in and says - I think I want the new sub but first want to know what it feels like on my wrist. What do they do for them?
 
mancio
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BenBagbag BenBagbag
So this is actually my question. I have been into watches for about 4.5 years now. I don't think I've ever seen a new rolex sports ss etc. Are they hoping that hype alone will sell the watch and build brand prosperity in long term. Basically they've removed boutiques as ambassadors of marketing. All marketing is done on internet, through advertising/sponsoring stuff etc. These AD's are essentially just secure pickup locations.

And - Let's say a heavy hitter comes in and says - I think I want the new sub but first want to know what it feels like on my wrist. What do they do for them?
When I was at the Rolex Boutique at the Hudson yard, they had plenty of demo watches that people could try on and see at least how they look like. While I was talking with the dealer, she told that the demo thing was a program that Rolex just started for the Boutiques, in order to offer at least the possibility to the customer to try the watch. My guess is that not all the Boutique have received yet the demo watches.
 
140dave
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BenBagbag BenBagbag
And - Let's say a heavy hitter comes in and says - I think I want the new sub but first want to know what it feels like on my wrist. What do they do for them?

I think this is one of those questions that normal people like you and I ask, but the answer is really simple..... the real "heavy hitter" doesnt ask and doesnt care. If it doesnt fit well they will simply buy another watch, many never even set foot in a store to begin with.
 
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