Rolex boosts production

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bgrisso

·Mar 18, 2023

Not sure I’ve seen anyone post this news on OF, if so, excuse the repeat

https://news.yahoo.com/rolex-boosts-production-to-meet-surging-luxury-watch-demand-144121597.html

 

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Larry S

·Mar 18, 2023·Color Commentator for the Hyperbole.

These articles make me queasy.

 

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Evitzee

·Mar 18, 2023

Larry S

These articles make me queasy.

When I see 'temporary production facilities' I get very queasy.

 

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DoctorEvil

·Mar 18, 2023

Even though Rolex might be increasing production, I don't think that in a few years one will be able to just walk into a boutique and buy a watch (esp a "hype" model like a Daytona or GMT). All the increased production might do is just shorten the wait time by a few months. Rolex's only concern is their brand image and that is one of luxury and exclusivity. Making their watches more accessible only works against that.

 

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hoshimachi

·Mar 22, 2023

I wonder if the "modern" watches of today will fall into the "vintage" market several decades from now, just like how state of the art sports watches in the 50s~80s now fall under the vintage category.

 

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Watch my Whisky

·Mar 22, 2023

It’s nice they’re looking to alleviate the grey market’s lack of supply.

 

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eugeneandresson

·Mar 22, 2023

Watch my Whisky

It’s nice they’re looking to alleviate the grey market’s lack of supply.

Absolutely. The rarest brand, nowhere to be found…

<sarcasm/>

 

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hoshimachi

·Mar 22, 2023

eugeneandresson

Absolutely. The rarest brand, nowhere to be found…

<sarcasm/>

A bubble within a bubble.... within a bubble

 

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hoshimachi

·Mar 22, 2023

Evitzee

When I see 'temporary production facilities' I get very queasy.

Like, what does that even mean? Sounds sketch.

 

S

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steversaurus

·Mar 22, 2023

hoshimachi

I wonder if the "modern" watches of today will fall into the "vintage" market several decades from now, just like how state of the art sports watches in the 50s~80s now fall under the vintage category.

Eventually it will. Maybe it'll come with it's own fancy name like Pre-modern or post transitional. Hopefully, the increase in production doesn't come with any drop in QC. It would be interesting if there ever becomes an era of rolex where people avoid due to the perception of qc issues.