I don’t get the “influencers” stuff but obviously they have a lot of sway these days as I’m always hearing about them.
I don't think this has been true since Omega embarrassed Rolex with the far superior quality original SMP bracelet. Rolex took that beating and lifted their game, no more clinky hollow bracelets for some time now.
If you want an afterthought, look at Omega's micro adjust solution compared to Rolex's, it's pretty sad. Some of Omega's clasps in recent years have been very unwieldly as well. Rolex's modern bracelets are pretty much all regarded as excellent I think?
^^This^^
TAG is doing a nice job here and Zenith could if they just lowered their prices (I realize both are owned by LVMH, so it is possible their management is as confused as anyone).
The battle for the middle market is where the war of sustainability/relevance will be won.
Going up market in a struggling economy will be difficult to watch (witness).
Remember the good old days of celebrity chefs on traditional media? They were proto-influencers. You may well say "I never paid any attention to celebrity chefs" but an absolute shitload of people did. Now anyone can build a social media presence there are influencers in every possible niche. The platforms change but the model stays the same...
^^This^^
TAG is doing a nice job here and Zenith could if they just lowered their prices (I realize both are owned by LVMH, so it is possible their management is as confused as anyone).
The battle for the middle market is where the war of sustainability/relevance will be won.
Going up market in a struggling economy will be difficult to watch (witness).
How can we make an assessment of whether or not a luxury good--- Omega--- has become "too expensive" without some sort of comparison to other luxury goods? I'm asking this as a rhetorical question almost; if the primary criticism is that Omega is too expensive, it is inherently comparitive. It is de facto impossible to call something "too expensive" unless we have a reference for what it should cost.
^^This^^
TAG is doing a nice job here and Zenith could if they just lowered their prices (I realize both are owned by LVMH, so it is possible their management is as confused as anyone).
The battle for the middle market is where the war of sustainability/relevance will be won.
Going up market in a struggling economy will be difficult to watch (witness).
TAG has actually been pretty amazing from an after sales customer service perspective in my experience.
I know you're a real person and probably just using it to organise thoughts neatly but please try not to use ChatGPT to formulate posts like that as it really reads like AI, from the sentence structure to the debate style argumentation to the emdashes.
I don't think this has been true since Omega embarrassed Rolex with the far superior quality original SMP bracelet. Rolex took that beating and lifted their game, no more clinky hollow bracelets for some time now.
If you want an afterthought, look at Omega's micro adjust solution compared to Rolex's, it's pretty sad. Some of Omega's clasps in recent years have been very unwieldly as well. Rolex's modern bracelets are pretty much all regarded as excellent I think
Agree about lack of micro adjustment and the hassle of bracelet sizing in general, but where's the fun without messing around with bracelet tools and half link(s)?
The part about my 32xx GMT master that REALLY ground my gears:
Watch goes from dead-on for years. I go on a business trip, and realize it loses 15s, then 30s, then a minute and a half, 3 consecutive days. After that it stabilizes at about 1-2 mins/day of loss. I wear it another few weeks on/off and keep experiencing the same.
Fortunately, I have a few months of warranty work. I send it in with about a month left on my warranty. 4 months later I get a message: "Your watch is out of warranty a service is going to be expensive, are you sure you want that?". I responded with: "Um, you got it under warranty, so you'd better be fixing it under warranty". Next response: "The watch seems to be in-spec". Me: "Timegrapher says otherwise, as does a series of photographs of it on a counter after a full-wind showing that it is losing time".
They go silent for another 6 months, and finally come back with, "well, we'll do a service as a one time cOuRtEsY". A few months later, the watch returns and is running fine.
FIRST: This is clearly the 32xx problem. SECOND: they tried to tell me the watch was out of warranty (because they held it for 4 months), THEN tried to tell me that losing that much was 'normal'. THEN they refused to admit they were wrong other than "well, to shut you up we'll do it<but you're still wrong>".
OMEGA service is the absolute opposite I've found, which is why I own only 2 Rolex, and god-knows-how-many Omegas now.
Let's review: Rolex and Cartier are jewelry. AP and Patek are high horology. Omega is the right choice.
That said, they haven't made anything I like enough to consider buying since 2023 (summer blue ultradeep) but didn't end up getting it cuz I think it might be redundant to my deepsea
After all the negativity, time for some positivity
and I've seen quite a bit of commentary that it's a direct shot at Tudor.
