Questions about starting a watch business that turned into a social experiment

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Interested in this kind of post fyi.

The thing about the knowledge is key, yes I understand. I just brought a dirty dozen watch that has a changed crown, maybe to the purest that's a complete no no but the purest will only take up a certain amount of the percentage.

On and the thing about the competition, with anything in business you will have competitors, doesn't matter which line of work you go into. I'll be well aware of who's out there but there is probably only a handful in my country and selling will only come from reputation and honesty. Because what it seems like in this business, you word is bond.

Because you asked a series of questions, let's start there:

Have you made a living buying and selling watches? No, and the number of folks who have is extraordinarily small (like in the hundreds, and that's including dealers)
what sort of profit margins would you usually aim for? Depends on volume, original price, etc.
What's your initial investment in the watches? Again, depends on market.
Do you actually make any money on these or is all the profit made from social media or YouTube or fixing watches? You can make money on watches, certainly, it's the question of a) what watches and b) how much money.

Without some clear, identified idea of client and watch types, you're asking for heartache. Depending on what you're hawking, purists will take up *lots* of the oxygen. It's your decision: purists/collectors will pay more, and generally are more understanding (in my experience) of thorough explanations/stories (because they're more patient, and generally know watches better, imo). If you're just after profits, sure—flip whatever and find any buyer you can.

But that's the whole game: if you're selling good stuff you can stand behind, people will buy from you again. If you're flipping and just maximizing profits by cutting corners, your clients will know immediately, and you'll suffer mightily.

Is there a way to make some extra scratch flipping watches? Sure, maybe a couple grand/yr, if you're really dilligent, knowledgeable, and lucky. More than that, to get to a *career* doing it? With all due respect, the biggest failure most people have is a lack of awareness about how many people are already doing this. In the time I've been in watches (a decade), a whole upstart group of vintage-dealer/middle-men types has flourished. These are guys scrolling ebay/other auction sites every second, sniping mispriced watches, flipping them to dealers or offering them on online shops with better pictures+correct pricing. Competing with them is *very* resource intensive.

And past that, you're competing with really, really top-notch dealers (again, depending on clientele), who often have a huge number of incredibly loyal clients. Competing with them is *much* less of a simple, cavalier thing than you're acknowledging. Sure, every field's competitive. I, personally, am involved in a field with acceptance rates for work ranging from .1% to 3%. That's orders of magnitude easier than watches.

Plus, even if you identify your clients/market, and even if you find watches (which depends on you either stumbling on incredible watches which are underpriced, or finding some way to have a stream of such watches—if it's the latter, you don't need any of our help), the biggest bottleneck is service. Fixing watches gets harder by the year—either from supply-chain tightening re the manufactures, or from old parts getting less and less common+findable. Several fairly serious dealers I know are more protective of the names of their watchmakers than *any other detail* of their business. It's incredibly hard to find excellent watchmakers with capacity.

So: of course it's all possible. But not taking the competition incredibly seriously is (imo) a huge mistake, as is not having *lots* of ideas about clients and the price/types of watches you want to offer/become a master of. Of course, this is all just anecdata, to a degree, but (imo) you'd be real, real wise to listen to folks here. This isn't "some people on the internet." Any watch you've ever imagined seeing or owning has been had by someone here (I'm not bragging—I've got *nothing* on most folks here). There's no greater wealth of watch info online, imo, than here (and I say that as someone who spent maybe 6 yrs not posting at all because I realized how much I had to learn before I said anything.

Best of luck, sincerely.
 
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I wasn’t going to add to what’s been said but this really says a lot about the type of seller you aspire to be, IMO:



If your goal is to peddle products that you feel are good enough and not top quality, then that's your prerogative. For the sake of your clientele (which will likely not be forum members), I hope you disclose what you know about each product up front because as you rightly point out,
Thanks for your opinion.

I believe I have probably answered your enquiries in the message above.

Haha I don't think the watches might not pass the levels of which this forum is wanting. Which sounds to me like new watches from vintage times. That why I'm trying to talk less and listen more, it's taught me alot about this forum and the level of its members I guess.
But maybe it's a bad representation, I'm unsure.
 
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Here is some logic for you…


If this was easy, then why don’t the people on this forum who have decades of experience in watches and business do it?
I guess that why I'm asking the question.
 
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I guess that why I'm asking the question.
Perhaps you do not have even the base knowledge to understand why it's so hard. No one here really feels like giving you the 10 hours of education you need to even begin to comprehend the issues.
 
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Because you asked a series of questions, let's start there:

Have you made a living buying and selling watches? No, and the number of folks who have is extraordinarily small (like in the hundreds, and that's including dealers)
what sort of profit margins would you usually aim for? Depends on volume, original price, etc.
What's your initial investment in the watches? Again, depends on market.
Do you actually make any money on these or is all the profit made from social media or YouTube or fixing watches? You can make money on watches, certainly, it's the question of a) what watches and b) how much money.

Without some clear, identified idea of client and watch types, you're asking for heartache. Depending on what you're hawking, purists will take up *lots* of the oxygen. It's your decision: purists/collectors will pay more, and generally are more understanding (in my experience) of thorough explanations/stories (because they're more patient, and generally know watches better, imo). If you're just after profits, sure—flip whatever and find any buyer you can.

But that's the whole game: if you're selling good stuff you can stand behind, people will buy from you again. If you're flipping and just maximizing profits by cutting corners, your clients will know immediately, and you'll suffer mightily.

Is there a way to make some extra scratch flipping watches? Sure, maybe a couple grand/yr, if you're really dilligent, knowledgeable, and lucky. More than that, to get to a *career* doing it? With all due respect, the biggest failure most people have is a lack of awareness about how many people are already doing this. In the time I've been in watches (a decade), a whole upstart group of vintage-dealer/middle-men types has flourished. These are guys scrolling ebay/other auction sites every second, sniping mispriced watches, flipping them to dealers or offering them on online shops with better pictures+correct pricing. Competing with them is *very* resource intensive.

And past that, you're competing with really, really top-notch dealers (again, depending on clientele), who often have a huge number of incredibly loyal clients. Competing with them is *much* less of a simple, cavalier thing than you're acknowledging. Sure, every field's competitive. I, personally, am involved in a field with acceptance rates for work ranging from .1% to 3%. That's orders of magnitude easier than watches.

Plus, even if you identify your clients/market, and even if you find watches (which depends on you either stumbling on incredible watches which are underpriced, or finding some way to have a stream of such watches—if it's the latter, you don't need any of our help), the biggest bottleneck is service. Fixing watches gets harder by the year—either from supply-chain tightening re the manufactures, or from old parts getting less and less common+findable. Several fairly serious dealers I know are more protective of the names of their watchmakers than *any other detail* of their business. It's incredibly hard to find excellent watchmakers with capacity.

So: of course it's all possible. But not taking the competition incredibly seriously is (imo) a huge mistake, as is not having *lots* of ideas about clients and the price/types of watches you want to offer/become a master of. Of course, this is all just anecdata, to a degree, but (imo) you'd be real, real wise to listen to folks here. This isn't "some people on the internet." Any watch you've ever imagined seeing or owning has been had by someone here (I'm not bragging—I've got *nothing* on most folks here). There's no greater wealth of watch info online, imo, than here (and I say that as someone who spent maybe 6 yrs not posting at all because I realized how much I had to learn before I said anything.

Best of luck, sincerely.

I appreciate your feedback. Quite a few pearls in this bunch too.
 
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Perhaps you do not have even the base knowledge to understand why it's so hard. No one here really feels like giving you the 10 hours of education you need to even begin to comprehend the issues.
I'll choose to ignore you.

Have a nice day.
 
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I'll choose to ignore you.

Have a nice day.
You ignore the truth?
 
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You ignore the truth?
No but its like arguing about lost time. There's no point in the conversation. 😀
 
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I’ll add another caveat. If you are the type of person who isn’t scrupulous about integrity, stay away from vintage watches. There will be too much temptation to tamper with things to make money, and all that will do is destroy your reputation.

On top of that, they don’t just need a savvy about the watch business and deep connections to source primo examples, you need to really be studied and academic about the pursuit. As stated before it is an absolute minefield and could leave you maimed.
 
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Reading between the lines, it almost sounds as if you don’t need this business venture to make money. Maybe even some tax advantages if it loses money.

In which case, you’ve found the right hobby-business!
 
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I’ll add another caveat. If you are the type of person who isn’t scrupulous about integrity, stay away from vintage watches. There will be too much temptation to tamper with things to make money, and all that will do is destroy your reputation.

On top of that, they don’t just need a savvy about the watch business and deep connections to source primo examples, you need to really be studied and academic about the pursuit. As stated before it is an absolute minefield and could leave you maimed.

I think this needs to be said because the thread is taking a turn to believe I want to rip people off or give them false items.

Like stated above I have brought items that I hadnt researched throughly which turned out to have refinished dials or Franken parts.

I will always be transparent in the way I assess a watch and market it to a potential buyer, and price it accordingly.

I don't know why i feel the need to express this view but I thought I would do it anyways as it seems like the consensus. 👍
 
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Reading between the lines, it almost sounds as if you don’t need this business venture to make money. Maybe even some tax advantages if it loses money.

In which case, you’ve found the right hobby-business!
Hey someone gets it.

Really isn't my intention to step on anyone's toes but it seems like people on here are really but hurt about this thread and the energy it takes to argue with someone is something I don't need to waste. It's been an interesting social learning experience on the omega forums though. 😗
 
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Wowzer. Dude, you've been a member here since 2016?!!! You seem to know zip, zero, zilch about the people here or this forum.

The members here have been extraordinarily kind and given you thoughtful, straightforward and candid advice. Seriously.

While their advice will likely pass over your head, the good thing is that this thread will live on for people who come after you who are considering selling watches as a business. Perhaps some of them will be (truly) humble and open minded enough to learn.
 
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Wowzer. Dude, you've been a member here since 2016?!!! You seem to know zip, zero, zilch about the people here or this forum.

The members here have been extraordinarily kind and given you thoughtful, straightforward and candid advice. Seriously.

While their advice will likely pass over your head, the good thing is that this thread will live on for people who come after you who are considering selling watches as a business. Perhaps some of them will be (truly) humble and open minded enough to learn.
Yip everything has gone over my head 👍.
 
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Selling vintage watches is not the problem. You can start a watch business with 2 things: 1) chrono24; and 2) a phone. The world is at your feet.

The problem I think is inventory and cash. You need to have serious cash to get the inventory and then you need to find dozens of (honest) watches in the world (that can be difficult as well!) which you can sell with a (small) profit. You have to have serious volume because chrono and taxes will take a part of the profit. Let say you sell 100 watches in a year. For every watch you have eur 200 profit. You pay 3k to chrono. So that's 17k a year before tax. But with 100 watches a year you have 100 potential problems a year. For 17k.

I would get a normal day job.

I'm curious about how much you think this hypothetical seller would typically have invested in inventory on an ongoing basis. $100k? $200k?
 
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I'm curious about how much you think this hypothetical seller would typically have invested in inventory on an ongoing basis. $100k? $200k?

If you're asking me, and I'm hesitant to answer as I am the original poster. I personally have seen profits on the watches I HAVE SOLD. (had to make that clear my experience). I don't think 15% on your investment is out of the question.

Now all these people are going to say oh you need to look out for this look out for that take into mind import charges freight charges tax on your earnings the cost of auction fees, buyers remorse loss of stock due to poor buying techniques, getting ripped off, finding the right sellers and buyers etc. Yes I know all of these factors but I will only learn more by asking a question, and Im getting burnt at the steak for doing that. I have still seen profits if you have the capital to sit on a watch for a while or you may put it at a price point for it to move and make a smaller profit but move more merchandise.

Long answer short, I would expect around 15k from 100k in sales if everything where to go smoothly.

Yes this business is not easy, but nothing should be impossible.
 
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If you're asking me, and I'm hesitant to answer as I am the original poster. I personally have seen profits on the watches I HAVE SOLD. (had to make that clear my experience). I don't think 15% on your investment is out of the question.

Now all these people are going to say oh you need to look out for this look out for that take into mind import charges freight charges tax on your earnings the cost of auction fees, buyers remorse loss of stock due to poor buying techniques, getting ripped off, finding the right sellers and buyers etc. Yes I know all of these factors but I will only learn more by asking a question, and Im getting burnt at the steak for doing that. I have still seen profits if you have the capital to sit on a watch for a while or you may put it at a price point for it to move and make a smaller profit but move more merchandise.

Long answer short, I would expect around 15k from 100k in sales if everything where to go smoothly.

Yes this business is not easy, but nothing should be impossible.

I was asking @Shabbaz. And I was asking about ongoing inventory, not net profit on sales.