I'm with you... Dial looks like my "cheap" Dulux Mind you, I really like it... But it is probably one of these with the redial Longines which seems a bit sloppy to my amateurish eyes. I don't like too much the "S", the font in general... Now, happy to learn if somebody says the contrary!
Definitely not an original Longines dial. Furthermore, I do not think that Longines used this Landeron movement in any of their watches. So in a way, yes, it is fake.