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ama98
·Now it Omega offers the same warranty as in terms of years as Rolex. Well done Omega!
Omega warranty is now 5 years on new watches
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ScubaPro
·Here's a question, though. Is this bad news for independent watch repairs? For the fist five years of ownership, it goes back only to Omega to get warranty service. Before, after, say four years, if the watch needed to be regulated or a repair made you could use your independent watchmaker. Now this won't happen. Probably not be a problem, but I still think it's not good news for these guys.
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kilofinal
·thank you Omega
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superfly
·
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Duckie
·Here's a question, though. Is this bad news for independent watch repairs? For the fist five years of ownership, it goes back only to Omega to get warranty service. Before, after, say four years, if the watch needed to be regulated or a repair made you could use your independent watchmaker. Now this won't happen. Probably not be a problem, but I still think it's not good news for these guys.
Hi everybody,
This is my first post.
You pose an interesting question.
However we need to keep in mind that Omega are tightening the screw right down on parts supplies.
It won't be very long before the vast bulk of the independents are effectively excluded from being able to undertake most repairs because of tightening parts supplies.
Few can service Co-axials as it stands now.
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albertob
·Omega ❤️
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Ssunnylee24
·I got my watch back from service last week with only two year warranty. Oh well..
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Mongooseman
·Delighted to read confirmation of this. My new 300m Diver is safe till 2023!
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padders
··Oooo subtitles!Pretty impressive really. So my Ultraman jumps from 2 years to 5? A very nice gift indeed.
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padders
··Oooo subtitles!5 years is at the lower end of when watches start to show signs of needing a service. I wonder if this policy will mean a lot more repairs for normal servicing. Let’s hope they don’t tighten up their customer service as a result, at present they can be very accommodating when a watch isn’t running exactly right. Perhaps if they are getting lots of watches in at 4+ years they may choose to be less reasonable.
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Archer
··Omega Qualified WatchmakerHere's a question, though. Is this bad news for independent watch repairs? For the fist five years of ownership, it goes back only to Omega to get warranty service. Before, after, say four years, if the watch needed to be regulated or a repair made you could use your independent watchmaker. Now this won't happen. Probably not be a problem, but I still think it's not good news for these guys.
Based on my inbox, I'm not too worried. 😉
Most watches I service personally are more than 5 years old.
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FinWatch
·Excellent news!x5
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rominvicta
·Just marketing. How many had warranty issues either in two or even five years? In 99% misuse and negligence cause troubles and they have nothing to do with warranty.
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midcentury
·Just marketing. How many had warranty issues either in two or even five years? In 99% misuse and negligence cause troubles and they have nothing to do with warranty.
Obviously they wouldn’t have done this without having done a cost analysis. Regardless, for the small number of people who do have issues in years 3, 4, or 5 it’ll be a great thing.
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SpeedyD
·Just marketing. How many had warranty issues either in two or even five years? In 99% misuse and negligence cause troubles and they have nothing to do with warranty.
In addition to the reply immediately above - yes it is about marketing - marketing the confidence that the watchmaker has in their product. Competing with Rolex - which I understand is a publically stated objective by the CEO. But it does help to build brand value and ergo residual value retention. I expect that this is amongst the first step towards that.
If Omega are serious about attaining parity with Rolex - perceived and real (and by real i mean the physical ‘value’ of the watch in terms of build quality, reliability, performance and finish) then they are not that far off and quite possibky from my likited experience close to being ahead in some areas. But ‘perceived’ is harder to match and takes time to gain ground. Parity on service backup will be a good start. But they’ll also have to manage supply, constrain the GM, limit LEs and gradually increase the supply/demand equation if the want to match Rolex on that front. In terms of range appeal And technology I think they certainly have what it takes to do that. Time will tell.
(Slightly off topic maybe - but fundamentally i think this objective is what this announcement is about).
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Caliber561
·This is also interesting because Omega is able to keep buyers from resorting to grey market pieces - a 5-year warranty is pretty significant, likely significant enough to make people go through ADs and OBs.
Meanwhile, Rolex is just restricting supply...
Meanwhile, Rolex is just restricting supply...
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ac106
·In addition to the reply immediately above - yes it is about marketing - marketing the confidence that the watchmaker has in their product. Competing with Rolex - which I understand is a publically stated objective by the CEO. But it does help to build brand value and ergo residual value retention. I expect that this is amongst the first step towards that.
If Omega are serious about attaining parity with Rolex - perceived and real (and by real i mean the physical ‘value’ of the watch in terms of build quality, reliability, performance and finish) then they are not that far off and quite possibky from my likited experience close to being ahead in some areas. But ‘perceived’ is harder to match and takes time to gain ground. Parity on service backup will be a good start. But they’ll also have to manage supply, constrain the GM, limit LEs and gradually increase the supply/demand equation if the want to match Rolex on that front. In terms of range appeal And technology I think they certainly have what it takes to do that. Time will tell.
(Slightly off topic maybe - but fundamentally i think this objective is what this announcement is about).
It’s 100% perceived
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SpeedyD
·It’s 100% perceived
Yet had I spend the same money on Rolex I could liquidate at close to RRP. With Omega I’d take a bath. Whather that factor needs to be a factor in the grand acheme of appreciating and enjiying a quality watch is debatable. I don’t expect my TV, laptop, mobile phone or car to appreciate. So why is it a big deal if jy watch depreciates? If Omega crack the perception factor then they’ll have it all sown up.
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JamieG
·But perception is reality to many. That is the jist of my point. I’ve spent enough on Omegas in the past 3 months to pretty much buy ANY current model Rolex. But the only compelling reason I found to go Rolex was ‘resale value’ - something I have no interst or reason to worry about. Based on bang for buck and simple appreciation of design aesthetic Omega won out every time. I tried on a daytone. Wanted white gold - 3 month wait. Was means to getting an SS daytona. Was dissapointed so went Speedmaster and have since ourchased a 2nd (a moon phase which i really enjoy).
Yet had I spend the same money on Rolex I could liquidate at close to RRP. With Omega I’d take a bath. Whather that factor needs to be a factor in the grand acheme of appreciating and enjiying a quality watch is debatable. I don’t expect my TV, laptop, mobile phone or car to appreciate. So why is it a big deal if jy watch depreciates? If Omega crack the perception factor then they’ll have it all sown up.
It’s a really long road for Omega to get anywhere near the strong residual values of Rolex. If any brand can manage it, it’s probable that Omega can but that might mean a lot of “suffering” within Swatch and reliance on the other brands to perform to a higher level in the short to medium term.
I’d suspect that it’s secretly a dream of the CEO but the commercial reality will kick in and the pressure to generate the profit from stepping the volume back up will prevail.
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fskywalker
·Nice upgrade! 
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