It's a confirmation email, similar to when you register to be a part of the forums. You have to click the confirmation link in order successfully to register but in this case reserve.
Payment according their T&C is payable before you are officially allocated the watch in the summer. They are saying about 30 days before the date, you should get a phone call saying they have the watch, pick up a certain boutique, do you want it type of thing.
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