I'm a bit confused about how they go to this price point, for this watch... if you want a simple, gold, three hander, for this sort of cash you can buy a Patek Calatrava.
That’s kinda the rub on this.
Same price ( at retail MSRP +3k) manual wind. Add another 5 for an automatic center sweep date.
Omega have been retail pricing PM dress type watches completely out of range for some time now, something they started with the PM Globemaster range.
The last Omega PM dressy (in-house caliber) watch with "reasonable" pricing was the Tresor range at US$13.8K in 2014, which at the time was quite well positioned compared to the competition. It was launched at a time the industry was still riding the "euphoria bubble", and before the luxury watch recession of 2016-2017.
Now in the new industry phase of "value prop" you have A.Lange positioning the Saxonia thin at US$14K and modern casual business watches such as the Bulgari Octo Finissimo at US$13.8K.
I do think this new Seamaster range looks great, but I agree with many of the posts on this thread that you would either have to be part of the Olympic money machine or a completely uniformed about Omega grey market pricing to purchase one of these at retail pricing. I can only assume that Omega is aware of a specific market for these (perhaps in Asia?) and will do a production run compatible with their targeted market, with any excess being dumped on the grey market at a later date.
Would that be a limited run in numbers or at least for a time span? As i did not notice anything on the subject? It would be strange to have a dedicated olympic watch sold for a long period of tim. And that would be a reason as to why price is so heavy.