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Omega-Q
·Latest update from my OB here in the US is they have yet to receive their first one. They have received a total of 6 new Moonwatches though...
October 5th 2020 - Snoopy Celebration
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EricCsN
·I think most of us here even those with deposits are going to be in for a rude shock and it is alarming:
There appears to be possibility of a 2 tier customer system emerging - one for the mass and us ('peasant stocks'), and the other for the VVIP on hot models
That special relationship model with the wealthy customers with regular big buys is increasingly looking to be the strategy when comes to snoopy. To smoothen social media disquiet and prevent popular backlash against the brand, they may drip feed a handful to the low spend and walk-ins now and again.
Above are my conjecture but clearly there is a strategic business opportunity / risk to up-position the brand and cater to different clientele with differentiated products with exclusivity reserved for a different class of customers (a la Rxxxx). Days of availability with a name in the queue or dare i say even a deposit is past (- i am sorry but would u like to consider another watch, otherwise we will be happy to give you a full refund and your "piece" gets taken over by a whale who has massively outspent you and will continue to commit down the road in a relationship with the boutiques and demonstrated with regular significant bundled buys).
I hope this won't be the case, as this is not the omega way of doing things and which most of us know and stayed with. Omega is a mass produced watch company - and should not pander to the super VIP who of course would demonstrate breath-taking purchases but by their numbers is not going to provide sufficient bread and butter to the organisation year after year. Exclusivity is desired by the super VVIP, but the same desire is no less by the mass. Award cannot be on the basis of big client vs the little man. Losing the sense of fairness of allocation will be detrimental to omega given the need to sell the masses of watches. Watches contain emotions and human values are emotional and what that represents of the brand in these terms is important to its wearers. Never let the masses of middle class feel let down by the unfairness to them (that certain models are out of bound to them or they have to fight over whatever scraps left after the wealthy have taken all their fills), the percentage to their income they are willing to pay for an Omega far exceeds those of a wealthy person. Keep them, and their children with you. Long live speedy tuesday and the connection with the masses. Keep the priceless connection and goodwill with the mass. Culture (ethos and values) eats strategy for breakfast.
There appears to be possibility of a 2 tier customer system emerging - one for the mass and us ('peasant stocks'), and the other for the VVIP on hot models
That special relationship model with the wealthy customers with regular big buys is increasingly looking to be the strategy when comes to snoopy. To smoothen social media disquiet and prevent popular backlash against the brand, they may drip feed a handful to the low spend and walk-ins now and again.
Above are my conjecture but clearly there is a strategic business opportunity / risk to up-position the brand and cater to different clientele with differentiated products with exclusivity reserved for a different class of customers (a la Rxxxx). Days of availability with a name in the queue or dare i say even a deposit is past (- i am sorry but would u like to consider another watch, otherwise we will be happy to give you a full refund and your "piece" gets taken over by a whale who has massively outspent you and will continue to commit down the road in a relationship with the boutiques and demonstrated with regular significant bundled buys).
I hope this won't be the case, as this is not the omega way of doing things and which most of us know and stayed with. Omega is a mass produced watch company - and should not pander to the super VIP who of course would demonstrate breath-taking purchases but by their numbers is not going to provide sufficient bread and butter to the organisation year after year. Exclusivity is desired by the super VVIP, but the same desire is no less by the mass. Award cannot be on the basis of big client vs the little man. Losing the sense of fairness of allocation will be detrimental to omega given the need to sell the masses of watches. Watches contain emotions and human values are emotional and what that represents of the brand in these terms is important to its wearers. Never let the masses of middle class feel let down by the unfairness to them (that certain models are out of bound to them or they have to fight over whatever scraps left after the wealthy have taken all their fills), the percentage to their income they are willing to pay for an Omega far exceeds those of a wealthy person. Keep them, and their children with you. Long live speedy tuesday and the connection with the masses. Keep the priceless connection and goodwill with the mass. Culture (ethos and values) eats strategy for breakfast.
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rhr321
·I don’t understand why people are upset with Omega prioritizing known clients. I don’t see it as giving watches to super wealthy. I see it as giving watches to people that have supported the brand, it has nothing to do wealth and everything to do with business. Super wealthy are more likely to buy Patek or AP. Anybody who is passionate about Speedmasters likely has different motives, they love the watches, and collect them. Business is business and you have to reward people that make you successful as a business. I would be more upset if they sold them to someone with no known history with the brand who then flipped it opportunistically. People that collect Speedmasters are more likely to wear and enjoy this watch. The company is trying to identify people that want to wear the watch and have a history with Speedmaster.
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EricCsN
·I don’t understand why people are upset with Omega prioritizing known clients. I don’t see it as giving watches to super wealthy. I see it as giving watches to people that have supported the brand, it has nothing to do wealth and everything to do with business. Super wealthy are more likely to buy Patek or AP. Anybody who is passionate about Speedmasters likely has different motives, they love the watches, and collect them. Business is business and you have to reward people that make you successful as a business. I would be more upset if they sold them to someone with no known history with the brand who then flipped it opportunistically. People that collect Speedmasters are more likely to wear and enjoy this watch. The company is trying to identify people that want to wear the watch and have a history with Speedmaster.
So prior to snoopy 3, probably not many known clients. Now check out the wealthy chaps - give them the free pass, forget about the rest who had queued and deposits made . Nothing wrong business being business and why are ppl upset. Oh by the way we have quite a few Swatch and Omega employees (from the total of 36k on payroll) who are also on the list and who are speedmaster owners - we should be biased against internal customers . thank you very much.
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Caliber561
·won't debate.
But I also wonder about the 36000 employees at Swatch group.. how many (and/or through their friends/ families) are in the snoopy wait list .
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Martin_J_N
·I think Omega may have kept OB staff from reserving limited edition watches at their own boutiques after the Ultraman/Speedy Tuesday 2 deliveries. This came up in discussion with members of my OB's staff a while ago, but I forget exactly what was said.
The manager at my OB told me that staff are not allowed to order any form of limited production watches, they can only order 'regular' watches. However I'm sure that there are ways round that if they really wanted a specific watch.
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chadeaux
·Whoever is on the official list with full deposit will get the Snoopy, guaranteed.
It’s just a matter of waiting at this point.
It’s obvious that customers with an excellent relation and purchase history with the brand and the boutique will have some priority.
Actually I believe this is fair.
I haven’t heard of any US Omega boutiques calling customers on the official list to ask them to drop out.
Some of the over zealous ADs that were taking deposits without even knowing the real allocation are doing that.
That should be indicative of how serious they were when they decided to allow deposits.
My AD refused to take any money from me, as when I inquired they clearly told me they had no information, no estimate about the pieces, and they would not get deposits if they couldn’t provide an allocation in a reasonable time frame.
I found that very honest and professional.
It’s just a matter of waiting at this point.
It’s obvious that customers with an excellent relation and purchase history with the brand and the boutique will have some priority.
Actually I believe this is fair.
I haven’t heard of any US Omega boutiques calling customers on the official list to ask them to drop out.
Some of the over zealous ADs that were taking deposits without even knowing the real allocation are doing that.
That should be indicative of how serious they were when they decided to allow deposits.
My AD refused to take any money from me, as when I inquired they clearly told me they had no information, no estimate about the pieces, and they would not get deposits if they couldn’t provide an allocation in a reasonable time frame.
I found that very honest and professional.
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Hoddspur
·My OB placed me on the list on 29 September 2020. I had only collected my Ultraman from them previously (not sure whether I can say that I actually purchased it directly from them or not as it was all done online?) but they didn’t want a deposit. I have a good relationship with them and always pop in for a chat when I’m passing, however I do get a bit of a ‘Rolexy’ (fictitious) waiting list feel about this particular watch.
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chadeaux
·My OB placed me on the list on 29 September 2020. I had only collected my Ultraman from them previously (not sure whether I can say that I actually purchased it directly from them or not as it was all done online?) but they didn’t want a deposit. I have a good relationship with them and always pop in for a chat when I’m passing, however I do get a bit of a ‘Rolexy’ (fictitious) waiting list feel about this particular watch.
I guess you are not in US.
Outside US deposit is not mandatory.
In US deposit was requested in full.
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texasmade
·Everywhere? Really?
Even with the Cernan 321B only some OBs requested deposits, and only some of those requested full deposits.
Very interesting
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scapa
·Probably the official policy of Omega US to get deposits in full but left to the discretion of the OB manager on which customers to enforce full deposit. My guess is most VVIP's didn't need full deposits while most brand new customers with no history needed full deposits. Everyone in the middle was $5k or full depending on the location.
No idea about OBs here in Canada but my AD definitely seemed to apply a sliding scale to deposits.
Mine was 20% of the MSRP at that time.
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Hoddspur
·I guess you are not in US.
Outside US deposit is not mandatory.
In US deposit was requested in full.
That’s right I don’t think deposits were ‘mandatory here in the UK. I do wonder whether those countries where a deposit was required (US) will be prioritised over those where one wasn’t required?
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chadeaux
·Everywhere? Really?
Even with the Cernan 321B only some OBs requested deposits, and only some of those requested full deposits.
Very interesting
Yes, deposits requested are in full or they would not keep you on the list. This is for the US market only.
Then if there were a couple of millionaires that were spared the full deposit because the Omega Boutique director vouched for them, well that I don’t know.
I guess it might happen. But the vast majority of customers on the official US list are with deposits payed in full.
In terms of having a priority or not, I don’t think we will have a substantial advantage regarding the timing for the allocation. Our advantage is that our piece is guaranteed, while lists in other countries are not guaranteeing 100% a watch allocation.
That is a substantial difference.
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nismo
·Yes, deposits requested are in full or they would not keep you on the list. This is for the US market only.
Then if there were a couple of millionaires that were spared the full deposit because the Omega Boutique director vouched for them, well that I don’t know.
I guess it might happen. But the vast majority of customers on the official US list are with deposits payed in full.
In terms of having a priority or not, I don’t think we will have a substantial advantage regarding the timing for the allocation. Our advantage is that our piece is guaranteed, while lists in other countries are not guaranteeing 100% a watch allocation.
That is a substantial difference.
I placed my order prior to launch with my OB in the US and was asked for a $5k deposit as it was prior to the launch. He said launch date and forward would be full deposit (as the list price was then known and under $10k). I've known this OB for a year or so prior to the order so it wasn't my first time with them in case that makes a difference.
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chadeaux
·I placed my order prior to launch with my OB in the US and was asked for a $5k deposit as it was prior to the launch. He said launch date and forward would be full deposit (as the list price was then known and under $10k). I've known this OB for a year or so prior to the order so it wasn't my first time with them in case that makes a difference.
I heard from another customer that is with a 5K only deposit in US. That’s good, your OB folks like you and probably trust you very much 😉
For many customers the full price was requested.
That was the deal. But I’m not complaining about that.
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nismo
·I heard from another customer that is with a 5K only deposit in US. That’s good, your OB folks like you and probably trust you very much 😉
For many customers the full price was requested.
That was the deal. But I’m not complaining about that.
I've read probably almost every page of this thread and I think the $5k deposit for US OB is not uncommon at all. A number of others here have done the same.
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chadeaux
·I've read probably almost every page of this thread and I think the $5k deposit for US OB is not uncommon at all. A number of others here have done the same.
And the 5 K was not an option.