I suspected from the beginning they wanted to dodge the bullet of clarification as I do think their intention is to try something new.
That something new is to have a go at making their own version of the Daytona. As in, something highly coveted. Something attainable, as apposed to something you can’t get once it’s sold out. It looks like their PR machine is spinning up and a long with that they will limit production runs to slowly drip feed them into the market for the foreseeable future.
By not being limited, people won’t give up on the quest to own one, the hype won’t die down and the more people that get them, as time goes by, the momentum will build.
If they were going to do this with any watch this would be it. It’s a very solid and attractive design, incredible movement and a pretty unique feature on the caseback. I think anyone who likes collecting, who’s influential will want to own this, if that’s true you will see a lot of social media on this to fuel the hype.
I think that’s why they did the caseback - it’s a huge talking point and I’ve not seen much like that in all the years I’ve been interested in watches. Pretty ridiculous comparison but it reminded me of the patek celestial moon age which I tried on once.
Not forgetting the FOIS is technically a limited production piece and is probably approaching 20,000units now. That also was a unique design for a modern speedy, not seen for 50 years but being fairly truthful to the original was fairly vanilla. So it will be interested to see how this relatively tastefully executed design pans out. Either way I think they will sell well but I don’t think they’ll make it to Daytona well.