Why do you say they're not making it anymore? It's still available. It will be discontinued at some point, but I've not heard anything official yet.
Being a life long Bond fan, the movie connection was definitely a factor. Having said that, none of the other Omega Bond watches interested me enough to buy until this one came along.
To be honest, I wasn't even that interested in the SMP before, I prefer the heritage 300 line. But there's something special about the NTTD. I do agree that it stands on its own. However, if it weren't a Bond watch, I don't think I could justify its price over the standard SMP.
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