JwRosenthal
·I will admit, it is a pretty watch, but the fact it's bioceramic (plastic) does give me some pause.
The concept is cool and multiple threads here on the topic from praise that Swatchgroup would offer a “cheaper” alternative to the legendary Moonwatch to the masses, to scorn that they are diluting the brand and selling cheap plastic junk with the Omega logo on it.
Ultimately, i think it was a brilliant move that brings attention about the brand heritage to an entire demographic that wasn’t even alive when the moon landing happened.
Nobody under the age of 60 cares about Everest- but the moon and space is amazing to everyone.