New Colours and New Finishings for the Omega Seamaster Aqua Terra 150m

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I see... that's sad to hear.

In that case, I apologize, @BenzBhoy , for my attempt to interpret his comments!



He (nicolamilton) is a strong supporter of Rolex's distribution policy and brand. quite criticizing Omega as a brand. You can check all this in the Spanish-speaking forum relojes-speciales
 
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I see... that's sad to hear.

In that case, I apologize, @BenzBhoy , for my attempt to interpret his comments!
Hi Erich

No need to apologise, it’s water under the bridge.

regards
 
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I understand your frustration with Rolex. Although it is a good product and with great quality, the distribution leaves much to be desired, far removed from what is the purchase of a luxury watch.

The problem is that there are some such fans of the crown, that the company seems to be theirs... and they try to discredit Omega at all costs... I don't really know why...

I hope Omega doesn't change its distribution policy and let's continue enjoying of this great brand!

As long as Rolex keep portraying we are the best and our brand is the best, they may keep delivering that mystique and then as a brand it will keep being desirable. However, when the supply outstrips the demand… then they will have a problem.
 
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I don’t think the date window is very well executed
The disturbing lack of index has been going on since the 8500 Master Coaxial version, 10 years or so ago.
Omega still hasn't learned. But people keep buying these models, so ultimately the responsibility for the continuation of this sad trend is theirs.
 
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The disturbing lack of index has been going on since the 8500 Master Coaxial version, 10 years or so ago.
Omega still hasn't learned. But people keep buying these models, so ultimately the responsibility for the continuation of this sad trend is theirs.
By a lack of index, do you mean the lack of a silver framed date window as seen in the "Skyfall" Aqua Terra? My theory is that Omega might have chosen to discontinue that feature for a couple of reasons. Firstly, to decrease cost of production. Secondly, I've seen the framed date window cast a shadow on the date wheel when the light hits it at certain angles, thereby reducing the legibility. Just my 2¢.
 
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By a lack of index, do you mean the lack of a silver framed date window as seen in the "Skyfall" Aqua Terra? My theory is that Omega might have chosen to discontinue that feature for a couple of reasons. Firstly, to decrease cost of production. Secondly, I've seen the framed date window cast a shadow on the date wheel when the light hits it at certain angles, thereby reducing the legibility. Just my 2¢.
I'm primarily thinking of this :

x1381586-d5b7f862a26b6d3afb9c17779f563ea4.jpg.pagespeed.ic.AuwB4MvRAD.webp
You'll remark that there's no potential legibility problem, with such a solution.

But a framed window would be acceptable to me, too.

As to why Omega got rid of them both, I think it's mostly down to a design decision. They probably thought that their dials would look more "fresh", more "cool", more "modern" if they got rid of that. You know, exactly like laptop manufacturers who decided to copy Apple, in hopes of achieving more sales (lol), and henceforth got rid of most useful details on their computers : status LEDs, screen latches, separate function buttons, etc.

Marketing idiocy at its finest, in a nutshell. And yet another lesson illustrating how newer isn't synonymous with better.
 
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Omega still hasn't learned. But people keep buying these models, so ultimately the responsibility for the continuation of this sad trend is theirs.

Hi

Surely you have answered your own question, it’s not having an effect on sales?

I suppose the old adage of ‘one man’s meat is another man’s poison’ would be applicable in this case.
 
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I'm primarily thinking of this :

x1381586-d5b7f862a26b6d3afb9c17779f563ea4.jpg.pagespeed.ic.AuwB4MvRAD.webp
You'll remark that there's no potential legibility problem, with such a solution.

But a framed window would be acceptable to me, too.

As to why Omega got rid of them both, I think it's mostly down to a design decision. They probably thought that their dials would look more "fresh", more "cool", more "modern" if they got rid of that. You know, exactly like laptop manufacturers who decided to copy Apple, in hopes of achieving more sales (lol), and henceforth got rid of most useful details on their computers : status LEDs, screen latches, separate function buttons, etc.

Marketing idiocy at its finest, in a nutshell. And yet another lesson illustrating how newer isn't synonymous with better.
Agree with everything you wrote and want to include Microsoft in trying to imitate the Mac
 
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Colors are great ... for someone else.

Both the Rolex and the Omega offerings look a bit as if they come out of boxes of sweetened cereals as prizes.

The look works for Swatch or for something cheap-o and plastic-y on a peg display at the WalMart jewelry department.

I'll own my true fogy-ness.

"Hey kiddies! Collect 'em in all the fun colors!"
 
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C
I'll own my true fogy-ness.
Yes you are! I'm all for colors. Watches don't need to be all serious business. Having a little fun by adding color is good.
 
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Hi

Surely you have answered your own question, it’s not having an effect on sales?

I suppose the old adage of ‘one man’s meat is another man’s poison’ would be applicable in this case.
I meant that they haven't learned when it comes aesthetics. Because, as I suspect, they never cared too much in the first place. Balance, proportions... nope, not their fundamental quest.

On the contrary, they've shown that they're trying to get away as much as they can with such a cost-cutting measure. And they did... due to the mass of customers who don't know any better. (I know, taste is subjective and all that).
 
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I meant that they haven't learned when it comes aesthetics. Because, as I suspect, they never cared too much in the first place. Balance, proportions... nope, not their fundamental quest.

On the contrary, they've shown that they're trying to get away as much as they can with such a cost-cutting measure. And they did... due to the mass of customers who don't know any better. (I know, taste is subjective and all that).

Aesthetics aside, it's hard for me to believe the removal of a single index and framed date wheel (which appeared in the first iteration of the 8500 series, absent in the first generation) is a cost cutting measure. The economics wouldn't make sense.

I'm more inclined to believe it's more the former (aesthetic choice) as well as a dial redesign from the first generation aqua terra models, given the evolution in movement up through the 8 series.
 
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Aesthetics aside, it's hard for me to believe the removal of a single index and framed date wheel (which appeared in the first iteration of the 8500 series, absent in the first generation) is a cost cutting measure. The economics wouldn't make sense.

I'm more inclined to believe it's more the former (aesthetic choice) as well as a dial redesign from the first generation aqua terra models, given the evolution in movement up through the 8 series.
Cost-cutting can be seen as a bonus along the "Apple approach" design choices - i.e. progressively get rid of bells and whistles.

On the one hand, Omega can attempt to signal their customers that they're "as fresh as Apple", a modern company with modern designs, and all that.

On the other hand, a few less elements in the design means less materials and less man-hours spent on assembling a dial. It certainly is very marginal on a per-item basis... but all this adds-up if you factor in the number of dials produced per variant x number of variants in the lineup x number of years the lineup is produced. It the end, anything is good to please the management, and help prop up the balance sheet.

Their successive removal of the date window index/frame, and then their (now aborted) attempt to also remove the stepping around that naked window, seems to be indicative of these two aspects. "Even less elements = even cooler looks + even more savings" would be Omega's recipe.
Edited:
 
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Cost-cutting can be seen as a bonus along the "Apple approach" design choices - i.e. progressively get rid of bells and whistles.

On the one hand, Omega can attempt to signal their customers that they're "as fresh as Apple", a modern company with modern designs, and all that.

On the other hand, a few less elements in the design means less materials and less man-hours spent on assembling a dial. It certainly is very marginal on a per-item basis... but all this adds-up if you factor in the number of dials produced per variant x number of variants in the lineup x number of years the lineup is produced. It the end, anything is good to please the management, and help prop up the balance sheet.

Their successive removal of the date window index/frame, and then their (now aborted) attempt to also remove the stepping around that naked window, seems to be indicative of these two aspects. "Even less elements = even cooler looks + even more savings" would be Omega's recipe.

If I follow your logic, then how was upgrading to a more complex dial from gen 1 to gen 2, then AGAIN in gen 3 cost cutting?

It just doesn't make sense logically or fiscally. Upgrading to a teak style dial, and then tweaking the teak dial to be horizontal doesn't seem very wise if they were trying to cut cost on dial manufacturing.

It's change for the sake of change (a common criticism of Omega).
 
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I meant that they haven't learned when it comes aesthetics. Because, as I suspect, they never cared too much in the first place. Balance, proportions... nope, not their fundamental quest.

Firstly beauty is in the eye of the beholder. Secondly, Omega have made numerous detail changes to their watches to try and keep everyone happy.

Someone said to me many years ago, when I set up in business ‘No matter the job that you do, you can never please all of your customers all of the time’ I think the same can be said for Omega… still a more accurate watch than the brand with the crown!
 
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with omega restarting their ad campaigns for these watches, I hear they are now 'being delivered to omega boutiques' in the UK from their chat person on their website. anyone seen one yet? any confirmed purchases any where in the world yet?
 
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Firstly beauty is in the eye of the beholder. Secondly, Omega have made numerous detail changes to their watches to try and keep everyone happy.

Someone said to me many years ago, when I set up in business ‘No matter the job that you do, you can never please all of your customers all of the time’ I think the same can be said for Omega… still a more accurate watch than the brand with the crown!
Someone else told me, "Opinions are like buttholes.... everyone has one!" ::rimshot::