Guy: someone else (not you) above suggested that Rolex was making two-tone Explorers because of “hipsters” In response to that comment, I flippantly pointed out to them (not you) that Rolex makes watches for other parts of the planet that have long gravitated toward tow-tone models. You then injected yourself, apparently in defense of the (frankly) ridiculous idea that Rolex is making two-tone Explorers for “hipsters” Rolex thinks a two-tone Explorer is not “bonkers” and that probably has something to do with the fact that (1) Rolex does not make watches only for western tastes, and (2) two-tone watches are wildly more profitable than SS watches I won’t be buying a TT Explorer; but >50% of the luxury Swiss market might feel different, and on a unit-per-profit basis Rolex would be very happy to accentuate this product segment of their business.
I think the reduction in size and the two tone is a move to put the explorer into a more unisex package.
I don’t know I look at it and dig the look. Probably something wrong with me. I like gold, not so much in watches but just going purely by looks of this particular watch, I like it. With these new releases being offered in smaller sizes are we moving away from dish plates? What is invicta going to do.
I’m not a fan, however I believe 2 tone provide the largest profit margin for them. The same is probably true with any diamond dials.
Let’s save for a different thread the ridiculous notion that any “hipster” is drawn to wear any modern Rolex. The only thing more ridiculous is the notion that Rolex’s business development department pitched “hipsters” as the target market for a two tone Explorer. Everyone knows that “hipsters” are already full of Audemars Piguet and Patek Philippe’s 2015 reissue of two-tone Royal Oak and Nautilus - advertised above the urinals in dive bars throughout Brooklyn, the Mission, and Hackney
In for a penny, in for a pound (or eight thousand, seven hundred of them!!) For someone that has a reasonable collection of all 'tool' watches with no gold embellishment to be found amongst them, something unexplainable and totally out of character clicked when I watched the on-line unveiling. Immediately, I contacted my local AD and asked to swap waiting lists from the Explorer II to this new two tone model. It appears that I was first in the queue! Deposit paid. Purchasing three new watches in a week! that must be a record Shame, my partner doesn't share my excitement
Gold tool watches?! Old Gen-Xers?! Hell yes... and I'm actually going to dive with this bad boy one day. I'll post a follow-up pic in all its water-logged, misted-up glory.