All of this is perception. If, this Friday, Hodinkee writes that GP has been undervalued and the watch world has made a terrible error you would see them shoot up like a rocket. Each piece should be considered in its own right. There are two kinds of watch producers, those that make movements and case them and those that basically make cases & buy movements outside. There have been many of the latter who have produced very interesting, even spectacular watches. In my opinion, they are under appreciated and under valued.
In my opinion, the allure of a Rolex is that it’s expensive and pretty much instantly recognizable. This is what most watch purchases are really about; not unlike cars (and now that Hodinkee has hooked up with Leica, cameras too). Perfect example, go to Horinkee’s site and they have a nice little tool to remove spring bars for $199.00...it has their name on it. Go on eBay and that tool is $15.00....there is a lot in a name that doesn’t always translate to performance.
Carry on...
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