I just think their designs are not harmonious at all.
Is Rolex all about conservatism, staying within their traditional design language while also maintaining precision in engineering and quality materials? They don't want to increase the case size of the Submariner because it would be sacrilegious? Don't rock the boat too much, but rather make small changes here and there to satisfy the shifting aesthetic tastes of the newest aspirational prospective buyers? That's all well and fine but the majority of their choices have been terrible.
The BLNR and Hulk work with the larger lugs and Maxi Dials because they match the shiny ceramic bezels and blingy color choices. The lugs and dials DON'T work on the regular GMTs and Submariners because of the black dials and traditional aesthetic. It's like the Rolex designers have completely lost their grip on how to proportion elements correctly. Seriously, look at the pic
@cicindela posted - the modern Submariner on the far right looks like an Invicta compared to the lovely earlier models - everything piece is garish, overstuffed, on steroids.
For years now collectors have been DROOLING over Panda and Paul Newman style Daytonas, so what does Rolex do? Release one with Arabic numerals that looks like it was designed by an 8 year old who only uses comic sans.
As others have noted the Tudor offerings seem to be where Rolex is making bold yet fantastic choices.
Not to use the tired trope of comparing watches to cars but I see a lot of Ford in Tudor and Lincoln in Rolex. Hopefully this will change ......